What does e-commerce include?

First, from a broad perspective, website operation is the floorboard of all website activities, including technology, art design, marketing, sales and content construction. , all belong to the scope of website operation; \x0d\ Second, from a small point of view, website operation exists independently of technology, art design, sales and marketing. In some large network companies, there are usually special website operation departments, so we often hear that these network companies have the titles of operation manager and operation director. \x0d\ Obviously, we should understand the website operation from a small aspect, because only in this way can we make clear the specific content of the website operation and be more instructive. \x0d\ Website operation should include five specific contents: website demand analysis and arrangement, channel content construction, website planning, product maintenance and improvement, and departmental communication and coordination. However, what are the work contents of these five aspects? Below, a comprehensive analysis will be made. \x0d\x0d\ Requirements analysis and arrangement \ x0d \ For a website operator, the most important thing is to understand the requirements and put forward specific suggestions and schemes to improve the website on this basis. Of course, these suggestions and plans should not be swallowed up, but should be discussed and analyzed with everyone to confirm whether they are concrete and feasible. When necessary, it is necessary to conduct investigation and evidence collection or analysis and statistics to comprehensively evaluate the desirability of these suggestions and programs. \x0d\ Demand innovation directly determines the characteristics of the website, and the website with characteristics will be more valuable and attract users. For example, in every edited article of Sina, other content links that are extremely related to the content are often provided for readers to choose, giving full consideration to users' interest needs. The change of website details should be based on grasping the needs of users. In addition to x0d, demand analysis also includes research on competitors. Study the products and services of competitors, see what innovations they have made recently, and judge whether these changes are really valuable. If it can bring value to users, there is no doubt that "takenism" will be implemented. \x0d\x0d\ channel content construction \ x0d \ channel content construction is an important work of website operation. The whole website, in fact, you will feel that you are doing content, which will be more obvious for some information portals. The content of the website determines what kind of website you are making. Of course, there are also some functional websites, such as search and instant chat. It only provides one function for everyone to use these functions. But don't forget, the ultimate goal of using these functions is to get the information you want. In the construction of channel content, more work is done by special editors, including channel column planning, information editing and uploading, information content quality improvement and so on. Editors, who do the work within the scope of website operation, are important members of website operation. \x0d\ Content construction is a long-term accumulation process. Improving the quality of website content should be the ultimate goal of editors. For many small websites, or some big websites, website editors assume the role of website operators. Not only should you be responsible for editing information, but also making requests, making plans and so on. \x0d\x0d\ website planning \ x0d \ website planning, including preliminary market research, feasibility analysis, planning document writing, business process description, etc. Planning is the key to building a website. A website will eventually become a good website only if it is really well planned. Because the previous website planning involved many market factors. Here, I won't discuss it in this article. \x0d\ Plan effectively according to the demand. How to display the title and content of the article, how to place function keys, how to display advertisements, etc. , all need reasonable and scientific planning. \x0d\ The page planning and design are different. Page planning is relatively primary, while page design has risen to a more advanced level. For the preliminary plan given in the operator's plan, the designer can fill in the drawing and add color to make it a beautiful page, so that customers or users can get a good impression. \x0d\\x0d\ product maintenance and improvement \x0d\ product maintenance and improvement actually has some similarities with the demand sequencing analysis mentioned earlier. But in this section, more emphasis is placed on product maintenance. Product maintenance should be more about maintaining the products purchased by customers and responding to the questions raised by customers. \x0d\ In most network companies, there are more customer service personnel. Many times, customer service staff may not be very clear about technology, products and other issues, and many customers' questions are not well answered. At this time, operators need to analyze and judge the problem, or give customers a reasonable explanation, or hand over the problem to technology, or find a better solution. From this perspective, customer service personnel are the "customers" of operators. \x0d\ In addition, product maintenance also includes formulating and changing product policies, packaging products, improving product experience and so on. Product improvement, in most cases, is also a problem of demand analysis and sequencing. I have mentioned it before, so I won't go into details. \x0d\ x0d \ Inter-departmental coordination \ x0d \ This part of the work more embodies the role of management. Because the operators know the operation of the whole website like the palm of their hand and have comprehensive knowledge, the communication and coordination with technicians, artists, testers and businesses are more borne by the operators. \x0d\ As an operator, communication and coordination skills are essential. To deal with different professional thinking, in the process of communication, you may encounter many incomprehensible or difficult communication phenomena, which is a relatively normal problem. It is a common phenomenon in almost all network companies that operators and technicians quarrel endlessly and finally solve a simple small problem. \x0d\ Excellent website operators require professional knowledge, writing ability, scheme planning ability, communication and coordination ability, project management ability and so on. At present, there are a huge number of websites and countless website operators, but excellent operators are rare.