What are the five traditional marketing media?

Before the 1990s, the Internet was underdeveloped, and the five traditional marketing media were:

1, physical store marketing media: physical store marketing uses shops and counters to let customers face to face and try out products; At that time, the physical store model occupied most of the whole circulation field; Compared with modern physical stores, there are no discount, membership, points and other preferential measures;

2. Direct selling media: Direct selling methods mainly include direct mail (product catalogue and letters), telemarketing and TV shopping guide, aiming at interested customers; Once interested customers, there will be marketers directly to promote marketing, in which well-known brands such as toiletries, health products and high-end vacuum cleaners are the main marketing means;

3. Graded wholesale marketing media: At that time, due to the mode dominated by state-owned enterprises, there were three wholesale modes at the provincial, municipal, district and county levels, and the goods distributed separately were marketed at the agreed discount rate;

4. Fair marketing media: Due to poor information communication, basically all commercial trade associations hold fair regularly every year, which not only focuses on commodity marketing, but also has the functions of communication and making friends; What can be maintained now is the annual Beijing-Shanghai Auto Show, but the practical significance has changed, and it is an exhibition based on display;

5. Advertising marketing media: Advertising marketing refers to the activities of enterprises to promote products through advertisements, promote consumers' direct purchase, expand product sales, and improve the visibility, reputation and influence of enterprises. Even now, advertising marketing still has a development trend, and advertising marketing activities are playing an increasingly important role in enterprise marketing strategy.