Key links of offline operation of small restaurants

The operation of the store is a protracted war. For all customers who have arrived at the store, at least three links must be done: service+promotion+customer locking. If these three links can be completely achieved, the daily turnover of products with average customer unit price around 25 yuan and natural passenger flow around 100 can be sold to 3,000 to 5,000 yuan or more.

Service is an important prerequisite for sales. If the service is not in place, all marketing activities are nonsense and you can only do one-time business. After three months of operation, the turnover immediately dropped sharply. So we must do a good job of service. Communication with customers is service.

How to communicate? After the customer arrives at the store, the clerk greets him on his own initiative, greets him with an appropriate address and lowers his posture, which is a compliment and compliment to the uniqueness of the customer. The purpose of praising and flattering customers is to prepare for the next promotion of products and activities. Therefore, we should serve well.

Promotion is an important link that affects turnover. If the promotion is done well, the turnover can be increased by 2%~25%, or even higher.

How much is it? There is only one principle in promotion: we sell what customers like, not what customers like; It's what we push and what customers buy.

1. Mainly promote profitable products.

2. What customers push what products and children push what children like to eat, such as chicken legs. Fat man mainly pushes barbecue.

3. Help promote other products.

4. Words guide customers to buy as much as possible. Do you want to buy this? He won't buy it. Do you want two or 1? He will buy 1. Do you want to buy four or two? He will buy two.

After the promotion, customers must be locked in immediately. Retain customers and expand their customer base, which is the so-called expansion of private domain traffic pool.

How to lock in customers? Add friends, add groups, and pay attention to your store account on any platform.

How to add it? Small products with profit and value-added services.