Traditional Culture Encyclopedia - Traditional customs - What are the characteristics of retail industry?

What are the characteristics of retail industry?

1 is basically the development of market behavior.

First, the government regards commercial retail and catering services as competitive industries, and its development resources, development direction, development scale and development form are completely configured, selected and regulated by the market.

Second, government decision-making bodies and commercial departments need to improve their understanding of the position and role of modern commerce as an industrial market and industrial resources in economic development, the independence, dominance and decisiveness of commerce in economic development under market economy, and the development and changes of modern commercial retail management system, industry format and enterprise organization and management mode.

2. Start early, grow slowly and have a small scale.

Judging from the situation in the past three or four years, the development of Chinese and traditional large-scale commercial enterprises has slowed down, the number has decreased, the operation has shrunk, the efficiency has declined, and the degree of organization, scale and modernization has become lower and lower. The development gap with Shanghai's big commercial enterprises is getting bigger and bigger, and the contrast with the rapid development of foreign capital and commercial retail business run by other social departments in the Pearl River Delta is getting stronger and stronger. Taking chain operation as an example, the commercial chain operation in the Pearl River Delta has provided valuable experience for other provinces and cities in China. 1The first national seminar on commercial chain operation was held in Guangzhou in early March, 1994, and the practice of commercial chain operation in the Pearl River Delta was investigated on the spot. At that time, there were nearly 20 supermarkets in the Pearl River Delta. But up to now, most commercial chain enterprises still stay at the scale of 10-20 branches, and the largest chain system has no more than 80 branches.

3. Separation of traditional state-owned enterprises, private enterprises and foreign-funded enterprises.

In the modern commercial retail industry, although the traditional state-owned business occupies a place, influenced by the traditional business philosophy, in the modern retail formats such as chain supermarkets, warehouse stores, convenience stores, specialty stores and specialty stores, except for large department stores, the fundamental issues of establishing a new system, such as business philosophy, enterprise system, operating mechanism, industrial structure, format, development resources, scientific and technological progress and management structure, are basically not carried out in accordance with the model of modern circulation industry.

There are many businesses in other sectors of society, industries and other economic sectors, including industry, agriculture, transportation, construction and real estate. In particular, the good investment environment in the Pearl River Delta has attracted many foreign investors to invest in commercial retail. They make use of the government's commercial policies and mainly cooperate with non-commercial institutions and enterprises outside China and commerce to gain greater operational autonomy and initiative.

4, pay attention to short-term returns, and the technical content is not high.

In the modern commercial retail industry dominated by market mechanism, due to the diversification of development resources and the government's commercial policy, investors should first consider the risk of investment return. For example, in supermarket chains, in order to reduce investment and speed up returns, local commercial enterprises are very cautious in applying advanced technical facilities and equipment, investing little in cold storage equipment and computer-managed POS systems, and lacking a sense of responsibility and motivation for some low-profit and high-risk commodities such as vegetables, fruits and meat. Although the critical point of enterprise profit and loss is relatively low, it lacks long-term investment and the organic composition of technology is not high; Lack of major commodities, irrational commodity structure. Therefore, it is obviously at a disadvantage to compete with foreign businessmen with big capital, high investment and high technology in the market for a long time.

5. Trade associations have played an active role in promoting the development of modern commercial retail.

Modern commercial retail is a new industry composed of various economic components, industries and departmental resources. In order to communicate the relationship between the government, commercial administrative departments and commercial retail enterprises, coordinate the relationship between departments, industries and enterprises, and introduce all kinds of new knowledge and technologies of modern commercial retail, commercial retail industry associations have been established one after another, gradually realizing the transformation from administrative management to industry management. The earliest Guangdong Chain Store Association established in China has played an active and important role in promoting the development of modern commercial retail in Guangdong.