Compared with traditional market research, online market research

Traditional market research refers to systematically and purposefully collecting, sorting out, analyzing and studying all market-related information, especially the market information about consumer demand, purchase motivation and purchase behavior, so as to put forward suggestions to solve problems as the basis for marketing decision-making.

On the one hand, traditional market research needs to invest a lot of manpower and material resources. If the research area is small, it is not enough to fully grasp the market information, while if the research area is large, the time is long and the cost is high. On the other hand, in the traditional market survey, the respondents are always in a passive position, so it is impossible for enterprises to provide different questionnaires for different consumers, and consumers generally do not respond and reply to the investigation of enterprises.

Although there are some problems in online market research, its advantages are also outstanding, mainly in the following aspects: first, interaction, not only in consumers' comments and suggestions on existing products, but also in consumers' participation in products that are still in the conceptual stage, which will enable enterprises to better understand market demand and gain insight into potential market demand; Second, the timeliness of network research, fast network transmission speed, on the one hand, speeds up the transmission of information from research to users, on the other hand, speeds up the transmission of information from users to researchers, ensuring the timeliness of market research; Third, the convenience and economy of online research is very obvious for both the investigators and the respondents. As long as researchers publish their own questionnaires on their own websites, they can modify and supplement the questionnaires in time during the whole investigation process, and respondents can give feedback quickly and conveniently as long as they have computers, modems and telephones. At the same time, investigators can sort out and analyze the feedback data quickly and conveniently, because the feedback data can directly form a database. This convenience greatly reduces the consumption of manpower and material resources in market research.