Traditional Culture Encyclopedia - Traditional customs - What is a concept book? What aspects should be paid attention to in the design of concept books?
What is a concept book? What aspects should be paid attention to in the design of concept books?
The most beautiful book in Germany, which was exhibited in Xueyouyou Bookstore of Guangdong Art Museum a few days ago, made us discover the beauty of the other side of the book. The reporter dug deep and found that books have actually quietly appeared around us in various interesting postures. For those who love books, the "bookworm" hat will probably be taken off soon.
1.
How many possibilities are there in a book?
At the "China Travel Book Fair, the most beautiful book in Germany", the reporter found some interesting books (such as photos 1): a book with no Chinese name, with a three-dimensional design on the cover, with "air" written from one angle and "LUFT" (German "air") written from the other. Even better, there is a plastic bag under the book, but there is an air outlet on the side. What is this for? The reporter asked the staff on the spot. I don't know. Blow it. So an ordinary plastic sleeve becomes an inflatable bag similar to a life buoy, which not only protects the three-dimensional design of the book cover, but also allows "air" to surround the inside and outside of the book, whether it is the gas in the life buoy or the content about "air" in the book; In a book called "Pictures Telling", words are hidden in the gaps of the pages. You didn't pay attention at first, but every page was a picture. Suddenly I found that there was Gan Kun in it, so I could cut the page open and read the text with great interest ... It turns out that reading can also have such a dynamic and interesting way!
How many possibilities are there in a book? I have never thought about such a problem before. So I dug deeper and found that there were many interesting books around me. Both in form and content. Sure enough, "there is no shortage of beauty around us, what is lacking is the eyes that find beauty"!
It's interesting and fun to read.
"For different types of books, the publishing society makes predictions according to different reading groups and makes designs that meet the psychological characteristics, economic ability and aesthetic taste of this group." Professor Li Yujun of Guangzhou Academy of Fine Arts told the reporter, "So we will find that art design and children's books pay the most attention to form interest, and some popular novels are also very interesting."
Art design books are naturally at the forefront, whether it is modern art or traditional folk literature and art, a book with a silver-white metal shell and a loose-leaf card inside, which is divided into two parts. Different combinations of "top coat" and "bottom coat" will cause some wonderful changes in the pattern (as shown in Figure 3); There is also a book, "Opening the Bow Left and Right", which is strung together with a straw rope and can be read on both sides, which is suitable for both hands to "exercise" at the same time. The content is at the turn of the century in 2000. The author asked friends from all over the world to draw their thoughts on the turn of the century and compile a book by fax, the communication method of the last century. The Biography of Mei Lanfang designed by Lv Jingren, with a cleverly designed "incision" (the outer end of reading), condenses the life of a Peking Opera master: holding the book in your hand, gently twisting it down is a photo of Mei Lanfang's life, and twisting it in the opposite direction is a still photo of Mei Lanfang.
"It's very simple. A diagonal line of words can make you turn your head unconsciously and participate in the interaction with the book. " Li Yujun showed the reporters all kinds of "interesting" books he collected in the market, and the forms, materials and layouts of these books were very imaginative. It is interesting to explore the limits of your own imagination, and it is also a pleasure to enjoy the fruits of others' imagination.
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