Future planning of great wall motor co., ltd.

Great Wall's product concept is "positioning the global market, integrating the latest technology, and creating exquisite products with high quality and innovative technology". In the next step, we will continue to give full play to our advantages in pickup trucks and SUVs, and at the same time develop cars and family cars that are more suitable for domestic and foreign markets. On the MPV system of cars, six varieties, namely Great Wall Elf, Great Wall Splendid, Great Wall Cool Bear, i7, Great Wall Mini SUV and MPV Jiayu, have been successfully developed, which has caused a shock in the industry. This new product has achieved the perfect unity of high technology, avantgarde, safety and comfort. In the next four years, the comprehensive investment of Great Wall will reach 654.38+0 billion yuan, which will be used for production facilities, research and development facilities and new product development of vehicle and parts bases. Create SUV series 1.8L to 2.8L varieties; In the pickup series, a full range of high, medium and economical varieties will be formed; Two MPVs of 10 0.8- 1.5 liter sedan and sedan series were developed and produced. In the future, more new products of Great Wall Motor will come out and enter the field of B-class cars. Great Wall pays attention to the perfection of automobile industry chain. The planned parts base now covers an area of 3,600 mu. By then, a large number of energy-saving and environment-friendly engines, gearboxes, automobile chassis, electrical appliances, car bodies, interior and exterior decorations, mold manufacturing and other major parts will be stationed in the parts base. By 2065,438+00, the comprehensive production capacity of Great Wall Motor will reach 500,000 vehicles, with sales revenue of 30 billion yuan. In addition, the income of the internal parts enterprises of the Great Wall is 20 billion yuan, and the income of the surrounding parts industry groups is 50 billion yuan, forming a local economic scale of 654.38+00 billion yuan and forming a magnificent automobile industry group.

Great Wall Motor Co., Ltd. is a large-scale joint-stock private enterprise and the largest and most varied professional pickup truck factory in China. Over the years, the company has stood out from the fierce competition with the business philosophy and practice of "making a little progress every day", and has maintained the first market position in the same industry in China for four consecutive years, becoming a veritable brand of Picardy. It has created eight firsts in the same industry, such as market share, production and sales volume, sales revenue, product variety, export quantity, international quality certification, service network and comprehensive strength of enterprises. In terms of quality, it should be in line with high-end cars, and in terms of price, it should be suitable for China's national conditions. It is the consistent aim of Great Wall Motor to enhance the brand image with excellent cost performance and lead and promote the development of the whole industry. According to the product strategic development plan of "production generation, improvement generation, pre-research generation and reserve generation", the company accelerates the development of new products, constantly adjusts the product structure, and timely launches the fist products that are satisfactory to users and have market competitiveness. At present, the company has two series of pickup trucks, Saifu SUV, Saiying sport utility vehicle, 7- 12m bus, Bigfoot off-road vehicle, tractor, RV and special vehicle. Among the two series pickups, only the Deere series can be divided into six categories: standard double-row pickups, double-row pickups, one-and-a-half-row pickups, large and small single-row pickups, van pickups and medium double-row pickups. In the same industry, the variety is the most complete and unique. Known by the industry as "China Pickup Collection", it has a unique competitive advantage. Great Wall large and medium-sized luxury buses are products carefully built by Great Wall Company by introducing world-class technology, and passed the national "3C" certification in mid-April 2003. At present, there are 8 product series with models covering 7 ~12m and 45 varieties. Among them, there are 8 medium-sized and high-grade varieties and 0 large-scale and high-grade varieties 10. Shortly after listing, Great Wall Bus entered the international market and continued to export abroad, which caused great repercussions in the industry and established cooperative relations with many domestic passenger and tourism companies.

In 2003, through technical progress and in-depth development, the existing models were upgraded. At the same time that "New Saifu" went on the market, two brand-new "Saiying" sport utility vehicles, six new Kindier pickups and four new pickups went on the market one after another. Great Wall Motor will seize several major markets of pickup trucks, SUVs and buses with a new look. A series of differentiated products have guided the new trend of pickup trucks and SUVs, and once again opened the distance with the same industry. Brand is the most valuable intangible asset for enterprises to resist market storms. In order to enhance the brand image, Great Wall Motor has implemented the marketing concept of "all customer-centered" to every small link. In addition to adhering to the service commitment, we will also carry out special service activities on a regular basis according to the needs of users, as the way to win for Great Wall Motor.

Over the years, Great Wall Motor has grasped the market demand, constantly sought new marketing service strategies, and finally won the competition, taking the initiative in the market competition. The after-sales system has won the praise of users with its convenient, fast, responsible, multi-network and high-standard service. With the marketing and after-sales service network all over the country, Great Wall Motor has the competitive advantage of the whole value chain from product to market, won a good reputation from users, and effectively shaped the image of Great Wall as "a brand in China, Picardy". In the future development strategy, the Great Wall will continue to give play to its advantages in the pickup truck and SUV industries, making it better, stronger and bigger. Effectively integrate the technical transformation, upgrading and upgrading of upstream supporting resources such as Great Wall 49 1QE, GW4G24 gasoline engine, GW4D28 diesel engine and front and rear axles, further enhance the core competitiveness of enterprises and repay the country and society with greater achievements. Global Business 2008-06-06 18:52 In the international market, Great Wall Motor has been the number one automobile exporter in China for 9 consecutive years. At present, it has been sold to 12 1 countries all over the world, of which 8 1 countries have achieved batch export and maintained strong growth. In 2007, Great Wall Motor exported 50,000 vehicles, and the export ratio will reach 1: 1 in two years. Established the corresponding exhibition hall and maintenance service center, and formed a solid international marketing network.

Great Wall Motor's overseas strategy has developed in an all-round way, and its export quality has advanced by leaps and bounds. From "pure vehicle trade" to "systematically doing overseas markets", brand building, sales and service network expansion, technology export, establishment of parts center library, overseas factory building and other projects are carried out in an all-round way.

In September 2006, Haval CUV exported 500 cars to Italy for the first time, and exported 300 cars again in June 2007 and 400 cars in September.

In August 2006, it was awarded the title of "National Automobile Export Base Enterprise" by the Ministry of Commerce and the National Development and Reform Commission.

In April 2006, Great Wall Motor was rated as "recommended export brand" by China Chamber of Commerce for Import and Export of Mechanical and Electrical Products;

Great Wall's after-sales service activities for overseas markets-Victor (Weikete) plan is launched. At present, more than 800 maintenance outlets have been established in overseas markets, and the service radius of areas with a large number of vehicles is controlled within 300 kilometers, making it a leader in the automobile industry in China.

Now Great Wall Motor has advanced development equipment and systematic functional departments and branches, and has become a first-class automobile technology research and development enterprise with independent development capability of engines and vehicles, advanced internationally and first-class domestic level. The company's R&D capability is reflected overseas, which is the product of "one country, one policy" and "development and production according to orders". The Great Wall faces more than 80 countries, and the product quality should not only meet the quality standards and relevant laws and regulations of all countries, but also be varied and complicated according to the different needs and characteristics of all countries, from the high temperature in the Middle East and Africa to the cold in Russia.

Jiang Lei, Secretary General of China Automobile Industry Association, and Zhang Yujing, First Vice President of China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, spoke highly of Great Wall Motor's export. Jia Ceng, an automobile expert, commented: "Great Wall Motor has become a veritable multinational company."

Wang Fengying, general manager of Great Wall Motor, said: "Overseas is a very broad market, and the differentiated demand for automobiles in various countries provides more markets for national brands in China. As long as our products are beautifully made and targeted, the front is a blue ocean. Great Wall Motor is positioned in the global market, taking international quality standards as an important basis for product development and production, and is committed to creating quality products that lead fashion trends, technological innovation and high cost performance for consumers. " In Chuangchuang, it was awarded "National Enterprise Technology Center" and "Postdoctoral Research Center Setting Unit" by the National Development and Reform Commission. The research institute has advanced development equipment, systematic functional departments and branches, four systems of pickup truck, SUV, MPV and car, and the development and design ability of powertrain. It can develop more than ten models at the same time, and has the ability to test, detect and analyze vehicles and parts, CAE analysis and vehicle modeling. Great Wall Motor has done something that ordinary enterprises can't do, especially the construction and use of testing center, trial production center and mold center, which is very rare in China automobile enterprises. The largest frontier facilities in China, such as simulated environmental emission laboratory, vehicle and parts fatigue laboratory, advanced engine research and development laboratory, automobile collision laboratory and road test site, have reached the international first-class and domestic leading level, laying a solid foundation for continuous independent innovation. In 2006, Great Wall Motor won six innovation awards in the "50-year independent innovation achievement ceremony of China Automobile".

Testing Center Great Wall Automobile Testing Center, as a nationally recognized laboratory, can complete the performance testing, reliability testing, vibration testing, vibration noise testing, fatigue testing, destructive testing, environmental simulation testing and other special performance testing of automobile, automobile chassis, engine, automobile parts, automobile electrical appliances, metal materials and nonmetal materials, and can participate in international cooperation and technical exchange activities of automobile testing technology.

The modeling department of the modeling department has two modeling platforms, a rotating platform for evaluating the model, and domestic advanced double cantilever CMM, FARO flexible CMM (portable measuring arm)&; Kreon laser scanning system and ATOS three-dimensional optical digitizer, the modeling department is responsible for all the work of rendering, sludge model making, measurement scanning and Alias three-dimensional modeling.

Simulation Center CAD/CAE/CAM Vehicle Engineering and Manufacturing Analysis and Simulation Center, with an investment of150,000 yuan, has a special computer room composed of 40 IBM workstations in parallel, which can perform various CAE analysis and calculations such as vehicle collision, structural strength, stiffness, NVH modal analysis, vehicle aerodynamic analysis and handling stability simulation, and has ABAQUS, HyperMesh, Nastran, VPG and LS-.

Mould Center R&D Center for Vehicle Moulds, with an investment of 200 million yuan and a building area of 20,000 square meters, now has 22 large-scale CNC machining equipment, 7 large-scale debugging equipment and 20 graphic workstations/KLOC-0. It is equipped with professional software for mould processing and mould design such as UG, CATIA, DELCAM, CIMATRON and DYNAFORM, and has independent modeling, stamping process analysis, mould design and full-scale production.