What are the main problems to be solved in Yang Kang project application?

At present, local governments at all levels no longer welcome simple real estate development projects, but support and attract those projects with industries. In particular, they welcome the large-scale health and health care industrial complex that combines production with cities, production with people and production with finance. Such projects can bring social benefits such as taxation, employment and people's livelihood to local governments. Therefore, Yang Kang industrial complex is increasingly welcomed by local governments at all levels.

Many people think that healthy tourism needs the support of the government, which was correct in previous years. Now, this statement is not completely correct, or even wrong.

Because in the past, healthy tourism was actually an old-age community, at that time, especially the civil affairs department gave great support to this kind of old-age care, and a bed made up about 10 thousand a year, so many developers made money by this government subsidy, and the money paid by individuals was very small.

But now, as a leisure tourism, this is a big industry. It combines tourism and health preservation under the background of great health or great tourism-this is a very good industry in the future and has broad prospects.

Faced with such a new situation and new stage, real estate developers all over the country have transformed and invested in large-scale health and wellness industrial complex projects. But people generally lack experience, mode and operation mode.

At present, there are more and more so-called Yang Kang industrial complex projects in large scenic spots far away from big cities and urban centers. What is the reason? If there are few successful projects and more and more failed projects, is this industry still worth investing in?

In fact, the rigid market demand is developing by spurt, and the big health care industry is more and more worthy of capital investment from all walks of life. From the perspective of industry, from the perspective of industrial development, from the perspective of national policy support, this industry will definitely get better and better. It is a blue ocean and a sunrise industry!

Ten failure cases in Yang Kang town.

1. Lack of awe, quick success.

Many business elites, in the process of enterprise development and transformation or second venture, find that the health care industry not only has the strong support of national policies, but also has an increasingly large market scale, so they rush in actively, but often ignore the hidden traps under the outlet. At present, China Yang Kang industry is a typical "three highs, one low and one long" industry, that is, "high risk, high investment, high technology, low profit and long payback period". There are many pitfalls in playing Yang Kang real estate and pension real estate, such as "huge capital investment, long development time, lack of operating experience and lack of professional talents". If you don't play well, you will die faster according to your previous investment logic and business operation thinking

2. Without industrial support, the project lacks "vitality"

Some Yang Kang real estate or pension real estate projects, with billions of investments and hundreds of acres, are large in scale, complete in facilities and diverse in formats. However, without industrial support, there has never been an industrial chain. They rely solely on medical care, vacation and entertainment, which seriously deviates from the foundation of "industrial support" and will soon be unsustainable. Without industrial support, there will be no long-term vitality. Strictly speaking, entertainment, catering, accommodation, shopping, vacation and business services in Yang Kang real estate and pension real estate are all added values, which are icing on the cake, not the main body, nor the support of Yang Kang real estate. These projects look dazzling, but they are not enough to support the fundamentals of Yang Kang or pension real estate.

Without support, it is difficult to change from a tree to a forest.

Yang Kang real estate and pension real estate are mostly located in the suburbs, so it's easy to do business alone, regardless of how many kilometers Fiona Fang has. In fact, an independent Yang Kang or pension real estate will not monopolize business, and even few people are willing to come if there are no other attractive resources around to rely on. The vast majority of Yang Kang or pension real estate can not rely on scenic spots, nor can it rely on scenic real estate. What do we do? Then we must seek the following support modes: group support, cross-border support, professional support, revival support, scarcity support, category support, location support, self-support and so on. The most important thing is content support!

4. There is no differentiated planning and blindly follow the trend.

At present, many Yang Kang or pension real estates have no plans at all, keep up with the fashion, rely entirely on plagiarism, and finally make them neither fish nor fowl. On the one hand, behind closed doors, relying entirely on their own subjective judgment to engage in development and construction, no theme, no creativity, no attraction, and complete loss of competitiveness. What's more, completely copy a profitable project nearby. On the other hand, some planners just take apart other real estate projects and assemble them into a new plan to make up for it.

5. I don't understand marketing and think that "the wine is not afraid of the deep alley."

In the new media era, new marketing methods emerge one after another, but when you tell the owner that using social networking platforms doesn't cost money, he just needs to create an atmosphere, promote projects, cultivate feelings interactively, and create topics to attract attention in real time, and some investors just say, I won't! They think that after the completion of Yang Kang or pension real estate, the environment will be elegant, the facilities will be complete, and there will be no worries about food, clothing, housing and transportation. Just put a few pages of advertisements in the newspaper, and you can wait for customers to come. But this era has really passed!

If you don't know how to operate, you will lose everything.

At present, there are many planners, designers, builders and material suppliers in Yang Kang or pension real estate, Yang Kang complex and Yang Kang town. What is missing is precisely the master operator-trader! What traders have to do is team building, daily operation, brand building, continuous sales, service upgrading and crisis public relations. A Yang Kang or pension real estate, from its opening, operation, healthy development to its final profit, depends entirely on the operational ability of the team led by traders.

7. Don't want to study, rest on its laurels

The biggest feature of this era is that it changes rapidly, and new technologies, new means and new forms change with each passing day. If you take a nap, you may miss a development opportunity. Yang Kang or pension real estate is facing an unprecedented new situation, new format and new environment. For example, for some investors, the concepts of land transfer, PPP and alliance operation have never been touched before, let alone a series of dazzling new things. Only by standardizing study, investigation, investigation and training can the healthy development of Yang Kang real estate be realized.

8. Understanding deviation leads to misguided investment.

The high-end of real estate basically depends on "location value+hardware value+external supporting value". In fact, the high-end of Yang Kang or pension real estate can be seen from three aspects, the first is the proportion of humanistic care, the second is the supporting proportion, and the third is humanistic care. The high end of Yang Kang project is not the high end of hardware, but the details of software. If you don't understand the true meaning of Yang Kang's "high-end", it is misguided to focus only on hardware construction.

9. The real estate cost in Yang Kang is too high and the operating pressure is high.

The cost here is divided into two aspects. First of all, Yang Kang or pension real estate has a high demand for human resources. Under the general situation of rising prices, the labor cost is high, mostly in the suburbs, higher than the rural labor force in the outer suburbs. The second is the cost of land, tens of millions of acres. Such a high cost will inevitably bring great business pressure.

10. Will not handle the relationship with the government well.

Whether it is land operation, project application, project construction, infrastructure improvement, or even making up for the funding gap, etc. Many aspects of work need the correct grasp of policies and the close cooperation of the government. To take a step back, the relevant government subsidies are also the main support for the early survival of many old-age real estate.

As a health care industry, these four sentences may not be successful if they are understood in place, but they will fail if they are not understood in place!

The sustained and stable development of any industry is the result of the long-term action of the main driving factors. As a new service industry, more and more enterprises participate in or study this industry. Therefore, at present and in the future, enterprises must understand one question if they want to gain a foothold and succeed in the health care industry: what are the main driving factors of the health care industry?

Next, from the perspective of industrial logic, we summed up several problems that enterprises must face up to when investing in the health care industry in four sentences-

First of all, the existence of the health care industry must depend on certain infrastructure.

No matter what kind of health care services such as tourism, pension, medical care, sports and culture, they are not closed in a mirage, which will inevitably establish the leading position of basic industries such as real estate, transportation, communication and energy. It is hard to imagine that a place with imperfect venues can do a good job in sports, and an area with difficult catering, transportation and accommodation can do a good job in tourism. The lagging development of leading industries will inevitably form a bottleneck for the health care industry. Some cities and counties with health care as the leading industry are not satisfactory in the process of strategic implementation, and many problems lie in infrastructure.

Interestingly, many restoration projects are led by infrastructure providers. The most typical example is that real estate developers have expanded cultural tourism real estate and rehabilitation pension real estate projects in addition to residential and commercial real estate. The reason for this phenomenon is that the market prospect of the health care industry is generally optimistic, and the ability of real estate developers to allocate infrastructure and bear huge costs is the key.

In many reconstruction projects, infrastructure accounts for more than 80% or even more than 90% of the total investment, and the construction and recovery cycle is relatively long, which is good for real estate developers who are good at capital operation and project management.

It should be pointed out that the rational allocation of infrastructure is a necessary condition for the healthy development of the health care industry, but it is not a sufficient condition. The phenomenon of over-allocation of infrastructure in the process of developing medical and health industry in some places is worthy of vigilance. The most typical example is the concept of old-age housing (many projects are not much different from ordinary housing in functional design and service support).

This kind of alienation or industrialization of health care industry, because of the mismatch of resources, on the one hand leads to excessive supply of real estate, on the other hand leads to insufficient supply of health care services, and even rent-seeking behavior.

The health care industry is essentially a service industry, and a good physical and mental experience based on "service" is the king of the industry. Moreover, in some health care services (such as health care services), the requirements and importance of infrastructure configuration are relatively low, and this trend will become more obvious with the development of technologies such as the Internet of Things. The marginal utility of infrastructure allocation level to the medical care consumption experience is decreasing, and it may even restrict consumption because of the high cost of infrastructure.