Taking the media as an example, this paper discusses how the media should establish a business philosophy.

1. Taking a certain media as an example, this paper discusses what kind of business philosophy the media should establish.

What is management? What is management? Relationship.

First, the concept of media services

The concept and characteristics of 1. service

Characteristics of service

(1) imperceptibly: the ingredients are intangible, intangible, and the benefits are hard to be detected.

(2) inseparability: the production process and consumption process are carried out at the same time.

③ Quality difference: the composition and quality level often change, so it is difficult to identify.

④ Non-storability: it can neither be stored in time nor transferred in space.

⑤ Non-transferability of ownership: the process of production and consumption does not involve the transfer of ownership of anything.

2. The connotation of media service

Media service: it is an invisible media activity that can bring some benefits or satisfaction to people.

Service is the core of the value and interests of media organizations.

The media is essentially for the audience.

3. Characteristics of media services (dual services and multiple services)

(1) duality and diversity of media service objects

Audiences, advertisers, other consumers.

(2) the relationship between the media and the audience

Service relationship: provide them with media products (tangible products) and information services.

(3) the relationship between the media and advertisers

Service relationship: provide them with advertising products (intangible products) and information services.

(4) the relationship between the media and other consumers

Service relationship: provide them with other information products (tangible products) and information services.