Traditional Culture Encyclopedia - Traditional customs - Tea house business plan example
Tea house business plan example
Tea culture is the spiritual comfort left to us by our ancestors, our new generation should carry it forward, how to write a business plan for a teahouse? The following is what I have organized for you about the teahouse business plan sample, to give you as a reference, welcome to read!
Teahouse business plan model article 1
Management concept
1, respect for the independent personality of the catering staff, respect for everyone's subjective desire to give every customer a heartfelt smile, to give every customer a satisfactory answer.
2, the next level of management: the higher level of planning and management of the lower level, the summer should be subject to the higher level of planning and command.
3, mutual supervision, mutual promotion, employees can have their own independent views, but also to the superior to put forward their own wishes and suggestions.
4, fair treatment, equal treatment, each to the best of his ability, to play a talent.
5, to create a collective atmosphere, so that subordinates can feel the strict discipline of the teahouse, so that they can also feel the warmth from the collective, which is conducive to strengthening the collective cohesion, improve work efficiency, and improve staff motivation.
Departmental Settings and Responsibilities
Shopkeeper: Shopkeeper coordinates and manages the work of all departments, supervises the enthusiasm of the staff to work, and does a good job of communicating and cooperating with the foreign masters to bring more benefits to the business of the store.
Job Description: Supervise the work of the staff, encourage their enthusiasm for work, listen to the staff's opinions, and supervise the smooth running of the work. On behalf of the teahouse and the school to communicate, to reflect the views of the staff and requirements to the higher level, to the lower level to convey the process of the work and the work of the concept.
Administration and Personnel Department responsibilities:
① staff arrival and departure of the relevant processing, mutual transition work;
② all kinds of related personnel data summary, archiving and management, employee records management;
③ staff leave, vacation transfer operations, attendance, statistical operations;
④ staff attendance, supervision and salary accounting
⑤ Disciplinary inspection of the work of the store;
⑥ Do a good job of recording each meeting, the clear requirements of the meeting to make the emphasis;
⑦ Coordination of the department with other related departments;
Remuneration system (varies according to the person, according to the time schedule of the different employees to divide)
Different types of staff time on pay varies, and it is more flexible to use this system to accurately calculate their working hours and calculate staff pay.
Staff setup and distribution of duties
1. Finance Minister: review, financial budget, business budget. Planning: business budget and planning report.
2, accounting: bookkeeping, custody of vouchers and bank accounts; monthly, quarterly, annual financial summary of responsibility, inventory.
3, a daily cashier, selected by the waiter in one. Supervise the closing of the accounts, by the accountant into the books.
Purchasing Department set
Tea House Purchasing Department Tea House one of the departments under the management of the Tea House, is responsible for all food, all items of raw materials, the purchase of operating items, acceptance, entry and exit of items of record and other work. It is an important part of the normal work of the teahouse, but also an integral part of the normal operation of the teahouse.
1, Purchasing Department staff set up and responsibilities:
Purchasing Department staff set up: 1 Minister, a number of procurement staff, two recorders;
Personnel Responsibilities: Minister, the Minister as the direct leader of the Purchasing Department, the responsibility of the work can not be too big mistakes. Mainly responsible for the issued purchase orders for procurement to understand, familiar with the recent market demand, and more accurate demand for the budget, and the required amount of money to the teahouse finance department to report to obtain procurement funds.
Purchasing is a teahouse to the flow of funds out of the main way, the quality of procurement staff directly affects the operating costs of the optimal, therefore, the procurement staff must undergo a unified training, with the following conditions:
① have a wealth of knowledge of commodities, to master the purchase of materials, performance, texture, understanding of the market's latest developments. Commercial sensitivity and adaptability, familiar with the store, keep a calm thinking mind, good at talking about prices, understand the demand trends and price changes;
② recorders, two recorders were recorded in the Purchasing Department of goods and money in and out of the situation. Recorder must record in detail the name of the goods, specifications, quantity, date of purchase, the number of funds purchased, the number of expenditures, etc., in order to verify the coming day.
2, procurement workflow
Purchasing Department received a list of goods to be purchased, the Minister is responsible for the number of items to be purchased and the price of the budget, and the budget payment list to the Finance Department to apply for shopping funds. It will be recorded by the record keeper on the income and expenditure slip of the month for checking at the end of the month. The purchasing funds will be given to the purchasing agent for purchasing the goods.
3. Principles of the Purchasing Department
① Honest and trustworthy, honest and trustworthy in the procurement process, honoring the contract, to ensure the legality, seriousness and effectiveness of the contract. In the operation to establish a good image, coordinate the relationship between the teahouse and the relevant groups;
② to the need to enter, that is, according to market demand to decide to buy, to avoid blind purchases resulting in a backlog of commodities, capital turnover;
③ purchasing channels and more stable, such as to ensure that the purchase of goods in a timely and smooth. Commodity varieties are rich and diverse, the Procurement Department needs to separate channels, the establishment of a fixed channel of purchase and fixed purchase and loan business relationships, which is conducive to mutual trust and support to reduce costs;
④ On the other hand, while maintaining a fixed ordering channel, we must pay attention to avoiding new points of entry to ensure that the purchase of diversified channels, so as to prevent the damage of a variety of risks.
Marketing Department
Responsible for the teahouse's product publicity, promotion and promotion of the teahouse and the main body of consumption? The link between the customer groups. His work directly or indirectly related to the image of the teahouse and the amount of traffic, sales, the overall efficiency of the teahouse, so it is a pivotal department.
Personnel duties:
Minister: to assist in checking the leakage to complete the sales of business objectives, supervisors work: to do a good job in the communication of various departments, the guests of the restaurant's service and evaluation of goods in a timely manner to study in order to provide guests with a good environment for consumption. Organizations to discuss the development of sales plans and participate in regular meetings.
Membership: responsible for a variety of publicity poster design, painting, for a variety of promotional activities to come up with ideas. Timely collection of customer questionnaires and statistics.
The scope of work of the marketing department: the work of the marketing department includes public relations and publicity work. The function of public relations is to create a favorable business environment for the teahouse, to ensure that the image of the teahouse, thereby promoting the sale of products. The function of publicity is to publicize the image of the teahouse through a variety of means to promote marketing and expand customer flow. Such as in the holiday season to organize a variety of festive activities; in the off-season planning to organize competitions, jackpot promotions and so on. Enzymatic publicity after making a summary of experience, responsible for a variety of flyers, banners, posters, design, painting and posting; to timely update the advertising promotional items and store music.
Sprinkler Service Department
Sprinkler Service Department as an important part of the teahouse. Its goal is to provide customers with a variety of drinks as a representative of the new products, and provide customer satisfaction, just the right amount of service, increased expenditure, open source and cut costs, for the teahouse to establish a good social image.
Staffing and distribution of duties
Staffing: 1 Minister, 5 waiters, 1 bartender, snacks and drinks masters several Duties: Minister, presiding over the overall work to ensure the successful completion of the task; to ensure that the normal supply of tea sprinkles, review sprinkles purchasing plan, coordinated planning and to ensure that the tea purchasing content; tea purchasing requirements and quality of the leading responsibility; to grasp its ideas; business, the purchase of tea, and the quality of tea, the purchase of tea. Grasp its ideas; Department of Operations training efforts to carry out civilized and polite education.
Waiter: welcome guests, lead guests to their seats, entertain guests, supply drinks and food, and provide guests with quality and warm service.
Checkout: clean up the countertop, do a good job of hygiene; in accordance with the provisions of the bill, retained for verification. Bartender: normal supply of various types of alcohol; responsible for the modulation of various types of alcohol. The new varieties are more beneficial to the customers.
Dim sum drink master: responsible for the design and production of various dim sum drinks.
Other additional business
A good teahouse, not only with the above service procedures and measures, and itself is to give people the enjoyment of beauty, no realm of the place, so in addition to those elegant, comfortable style, but also should set up more varieties of patterns:
Add some musical instruments, so that the music and the customer's state of mind of the tea as one;
The tea culture is the ancient Chinese culture, and it is the most important part of the Chinese culture, the most important part of the Chinese culture, is the culture of tea.
Tea culture is China's ancient and long history and culture; we should vigorously promote, however, the combination of Chinese and Western culture can be fascinating, so we should introduce some of the advanced history and culture of the West and the traditional Chinese culture as a whole, so that it is more able to win the customer's sincerity, thus bringing greater economic benefits;
Courtesy of the customer, this is the most important. Employees of a smile may be a customer's comfort. Polite hospitality is not only a moral sentiment, but also a challenge to the ability of the staff. No matter when, should put the customer first, follow the purpose and principle of service first, the tea culture of this service item to do a good job, do strong.
In short, a good teahouse should not only have a good business philosophy, there is a complete set of business model to the majority of consumers as the basis for quality to win the trust.
Tea House Business Plan Sample Article 2
A Tea House Abstract:
China is a big country of tea. Arrange the teahouse in the center of the busy city, so that the noisy and bustling city between a restful, elegant, the atmosphere almost naturally tends to leisure, elegance, open-minded style.
Second, the business guide
The nature of drinking tea is restful, elegant, the atmosphere of the teahouse almost naturally inclined to leisure, elegance, open-minded style, so the teahouse must be a delicate and elegant place. Such a place in line with the mood of leisure and entertainment outside these places require a higher grade of tea, pay attention to the brand, the variety of famous tea to be rich, and tea-related tea sets, tea books to be complementary, such as purple sand, porcelain, glass tea sets.
Third, the teahouse business description:
With the purpose of equality for all, my teahouse atmosphere must be comfortable. Crowd from the company's big bosses to students. From teenagers to the elderly. My teahouse can be a place to study and read books, but also can be a shopping mall business conversation place. In order to avoid the disturbance of others, I will increase the number of boxes, the atmosphere of each box must be elegant, comfortable.
Fourth, the quality of sales staff
1, attractive instrument: dress neat and clean, timely style, beautiful and generous, simple and honest expression.
2, with a deep study of tea tasting personnel are preferred, in order to serve some of the high tea tasting people.
V. Targeting
1. In the face of competition, I must carry forward the advantages of my company, and regularly send my company's staff to the good teahouse in various countries to learn from experience. My company staff must get along well, to serve the guests for the purpose. Scientific management, business chain.
2, in order to play my company's reputation, I decided to spend part of the fund on advertising, such as street signs signs, I also decided to set up my small bee team. That is, every holiday high activities, as well as contact with some senior companies, to give them some coupons to improve the reputation of my teahouse. For my teahouse to further provide sources of customers.
2.? Once upon a time teahouse business project plan
Project name ? Once upon a time teahouse business plan
Team name ? Once Upon a Time Teahouse Entrepreneurship Team
Affiliated Colleges and Universities Beijing Institute of Fashion Technology (BIFT)
Introduction of the Team
The team members are from the majors of International Economics and Trade and Interior Decoration respectively, and they share the same interests and hit it off at once. In the process of cooperation, each person gives full play to their professional strengths, in marketing, financial planning, indoor 3D rendering production and other aspects of their ability.
In addition, members of the team have also had pleasant cooperation in other competitions.
Biography of the person in charge
Meiqi Pan, female, 22 years old, majoring in International Economics and Trade, Bachelor's Degree.
Awards:
2005 Capital ? The 2005 Capital Challenge Cup is the first prize in the Extracurricular Science and Technology Achievement Competition for College Students. Challenge Cup Third Prize; Second Class Scholarship in 2003-2004 academic year; Third Class Scholarship in 2004-2005 academic year; Endeavor Innovation Scholarship. Endeavor Innovation Scholarship ; 2004 Beijing University Students Aerobics Competition Excellence Award.
Project Introduction
? Once upon a time, the teahouse provides a place of leisure and entertainment for the elderly with modern business management and provides attentive service for the elderly. China is about to enter the aging society, the large number of elderly people will inevitably aggravate the problem of social aging, which is not to be underestimated.
? Once upon a time, the teahouse is just the right place for society to skillfully share the problems of the elderly for each family. Once upon a time the teahouse every day will be the elderly gathered together only to spend not much money to be able to enjoy the old, the old, not only to alleviate the elderly in life, loneliness, but also to alleviate some of the society for the elderly unnecessary payment, not only to let each family to the old man at home to rest assured, but also to make the whole society's aging problem has been alleviated to a certain extent.
Analyzed in terms of economics? Once upon a time the teahouse intervention is a market that has not been reasonably developed, that is to say? From the former teahouse in the market in the position of the founder, for such a piece of the market with a considerable number of stable consumers, business opportunities are undoubtedly huge. Once upon a time, the modern business management mode of the teahouse, bring enterprises rich profits at the same time, but also for the community to make a considerable contribution.
So? In a market-oriented society,?
Tea House Business Plan Sample Article 3
Outline of the Tea House
The main business scope of the Xianheng Taihe Tea House is tea catering, tea, tea performances, calligraphy and painting appreciation exchanges, tea tasting and selling of tea, the tea ceremony and tea culture, culture and media, business and leisure and other tea activities; this tea house is located in the south exit of the Oriental Red Square in Lanzhou? Gaolan Road 82. Area: 1700 square meters, the tea house overall investment of 8 million.
Due to the promulgation of the National Prohibition of alcohol and people for health and elegant taste of life increasingly focus on, Lanzhou region of tea consumption quietly emerging, consumers are increasingly preferred tea demand, tea life is also increasingly rich. But now the streets and alleys everywhere? Teahouse? Tea House? Tea House? Most of them are just tea in the name of chess and card entertainment, or will be changed from wine to tea tea bar, and the trend is just missing the cultural flavor, buried the essence of the tea ceremony, there is no kind of cohesion of the essence of the spirit. Tea store tea is the price confusion, mixed quality, good tea people struggling to identify, and finally to a sentence? Tea market water deep? And stop. I also belong to the good tea people, intends to fight for the tea, for the road to the right name, so after a year of local and foreign teahouses, tea clubs, the status of the investigation and thinking, decided to open a tea and culture-based, and to adapt to the needs of the market form of tea catering, business, recreation and entertainment in one of the Tea Club, aimed at tea will be a friend to the culture of friends, friends, friends, Tao, and for the vast majority of all walks of life who like to taste tea and tea culture! Build an interactive platform for acquaintance and exchange, **** seek development.
The teahouse opened in March 2012, the overall interior design by the Chinese teahouse network design department of Mr. Zhang supervised the design, teahouse interior design to Jiangnan Suzhou-Hangzhou style, combined with local customs, the overall performance of the simple and rustic atmosphere and novel and chic.
Surface decoration using traditional paint coloring process, simple and stylish; top decoration to round wooden humanoid and palace grid staggered modeling based on the primitive and noble; the ground using the Forbidden City floor, the country's only Suzhou Imperial Kiln gold bricks, low-key but luxurious; teahouse corridor layout using improved back to the palace grid type design, the average of a corridor only through the three compartments, privacy is better; some of the partitions The use of steel wire mesh frame cement polystyrene sandwich panels to the top and isolation, sound insulation is good and sturdy and durable, decoration works are all completed by a colorful craftsmen from Jiangsu and Zhejiang.
Lattice relief decorations are directly from the Tea House network of mahogany furniture factory factory prices, with the walls, doors and windows on the more delicate and elegant; furniture and furnishings material selection of the more expensive mahogany furniture, simple but elegant and dignified; tea are purchased by the origin, good quality, fair price; meals are Cantonese pot, soup, Hunan Hunan cuisine, are local chefs, taste authentic, and selected dishes suitable for local people's eating habits and tastes.
The tea ceremony training, management, management and planning of the tea house network training department to hire professional teachers to train planning. Specializing in the six major tea to explain the efficacy of tea components, production process, and the body's required substances nutritional allocation. Master more than a thousand kinds of tea quality process. Has successfully planned and tutored integrated teahouse, tea house, tea ceremony hall, tea clubs, tea stores and hundreds of planning and guiding tea performances and tea industry celebrations and other tea activities. Rectify the loss of nearly 30 teahouses, can be said to be experienced.
Although many teahouses in Lanzhou City, Tea House, however, the teahouses are difficult to get rid of the serious homogenization, commercial atmosphere is too thick, the quality of service decline and other bottlenecks. I will be by professional planning management personnel, advanced business philosophy, unique location, unique decoration, design, elegant and beautiful tea performance, colorful tea cultural activities, comfortable environment, mellow tea dew, tasty meals, and fair trade, a wide range of exquisite trinkets, as well as quality of service will win the trust of the majority of consumers.
The teahouse is not only an ordinary place to buy and sell, but also a cultural station. Teahouse is its unique spirit and soul, is a tense, noisy, narrow city life in the haven. We will endeavor to enhance the strong cultural accumulation of tea into a way of life!
Teahouse products and services
1, business model and imitability, how to avoid
2, what benefits can be brought to the customers (target customers and investors), whether it is in line with the habit
3, added value or uniqueness
4, the feasibility of the plan, and the supporting circumstances of the surrounding environment
5, how to bring a stable cash flow
6. Can this business model be scaled up
7. Advantages of our products and services compared with others
8. Advantages of sustainable competition and development or expansion
Market analysis
Market size, development potential, competitive advantages, estimated market share, marketing strategy planning
1. Potential customers and consumption habits or how to cultivate consumption habits
2, with data to illustrate and analyze the market size and form, give the value of the size, the number of users, geographic scope and evolutionary trends
3, the position of our products and services in the market, the competitors (to list a few), their market share, columns of the charts to compare
4, the development opportunities and Profitability, and the time and cost required to achieve the goal
5, how to maintain a stable customer, and product and service promotion difficulties
6, time permitting to do a Porter's Five Forces analysis
Teahouse project operation (focus)
How to turn the ideal into reality
Sales or service implementation plan, service system, Process:
1, lot, market strategy, supply and marketing channels, strategic partners.
2, in the market segmentation, determine the target market and analyze customer preferences and expectations based on how to meet customers.
3, the establishment of marketing organizations, promotional methods and pricing strategies, and analysis of competitors' pricing strategies.
4. It is advisable to make a table showing the sales forecast and basis for various goods and services. Revenue forecasting key points.
5, the implementation of the project milestones to make a clear definition and give the expected time of completion, if necessary, a brief description of the entire business process.
6, time course schedule. Renovation completion time, market promotions and the establishment of sales networks.
Teahouse management team and organizational plan
The management team's business philosophy, the main operator's manager and background, the management team's management ability and cooperation, the degree of mastery of the operation plan.
1, general manager, sales director, chief financial officer, resume and successful achievements
2, organization chart
3, a brief description of the performance appraisal system and employee incentive system (not overpaid)
4, staff hiring and training programs, employee wages and benefits policy
Teahouse competition and risk analysis
1, competition analysis: competitors, competitors, competitors and cooperation, mastery of the operation plan. p> 1, competitive analysis: the characteristics of competitors and how to compete with them.
Analysis of competitors on the basis of their own in doing a strengths, weaknesses, opportunities, threats to the analysis.
2, risk analysis: product, market, business, financial, social and political, legal and policy aspects of the risk of the possibility of and response to measures to envision the market hotspot changed how to do, how to leave the key technical staff, how to rivals to increase investment in the competition how to participate in the competition, not yet reached the break-even money on the end of how to do?
Tea House financial analysis
Financial situation, shareholder structure, capital requirements planning, break-even point, financial forecasts and assumptions, investment plan recommendations, return on investment assessment.
1, financial needs analysis: how much money is needed to achieve the desired goal, when to reach break-even and arrive at the total capital investment is how much, where the funds are mainly used, the next round of funding is expected to be when and the amount of funding to eliminate the main risks of each budget is how much.
2. Profit margins and per capita output cannot be too high above the industry average.
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