Traditional Culture Encyclopedia - Traditional customs - How does the audience change the mode of news production
How does the audience change the mode of news production
1, the guidance of audience demand: audience demand and interest have become an important driving force for news production. Traditionally, news organizations have dominated the selection and presentation of news, but now the needs of the audience are more diversified and personalized.
2. User-generated content: With the popularity of social media and the Internet, the audience is not only the receiver of information, but also the creator and sharer of information. User generated content (UGC) plays an important role in news production.
3. Personalized customization: The audience is more accustomed to personalized information acquisition. News organizations need to provide diversified content choices and make personalized recommendations through technical means according to the interests and preferences of the audience.
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