How to use the internet to promote the transformation and upgrading of manufacturing industry

We can look at the four dimensions of "changing thinking, creating mode, changing mechanism and building a platform" and the three methodological steps of "finding the direction of transformation, defining the path of transformation and ensuring the landing of transformation".

Four dimensions:

1, turn to thinking: the transformation of traditional enterprise internet is first of all the transformation of conceptual thinking. Through the combination of Internet thinking with the characteristics of enterprise industry and business, we will establish an Internet cultural concept suitable for enterprise development and transformation, and help traditional enterprise managers break through the imprisonment of inherent thinking, unify their thinking, establish a sense of urgency for transformation and transformation, and pave the way for transformation and upgrading through various training seminars and action-oriented learning guidance;

2. Innovation model: Through the investigation and analysis of the existing capabilities/resources of enterprises, the discovery of industry trends and the value of stakeholders in the industrial chain, the business model analysis of Internet transformation cases, and the innovation of business model driven by Internet technology, it helps enterprises to clarify the orientation and direction of Internet transformation, design innovative business models for enterprises, and design unique high-value development paths for enterprises.

3. Change the mechanism: The realization of the new business model under the Internet must adapt to the organizational management mechanism. Help enterprises to establish organizational management mechanisms (such as business partner mechanism, equity incentive mechanism, internal entrepreneur mechanism, etc.). ) match the business model, so as to stimulate the vitality of organizational innovation to the maximum extent.

4. Building a platform: The realization of the new operation mode under the Internet must be supported by corresponding IT platforms (such as online shopping malls, O2O platforms, mobile apps, WeChat platforms, big data analysis, etc.). ).

Three steps:

1, find the right direction of transformation

Finding the right transformation direction needs to be based on external environment analysis, resource/capability evaluation and the value demands of stakeholders, guided by benchmarking and technological innovation trend research, combined with full discussion of action-oriented learning, so as to promote the collective efforts of the management team, thus forming a * * * understanding of the future transformation direction and business model, establishing a sense of urgency and enhancing confidence in action.

Among them, the accurate evaluation of the current situation of resources/capabilities is a very important part of determining the direction of transformation. When the external environment is equal, the "resources/capabilities" mastered by enterprises themselves play an important role. Enterprises need to seriously think about the advantages and core competencies accumulated in traditional fields for many years, and how to graft to the new Internet business model.

2. Clear the path of transformation.

The orderly implementation of transformation and change needs to decompose the transformation objectives into specific action plans such as business development strategy, resource allocation strategy, organization and management mechanism optimization, operation and IT platform construction, and at the same time, give full consideration to the priorities and related dependencies among tasks, ensure the coordination and order in transformation and change, and form a clear road map for transformation and implementation; Finally, through the implementation of the stage objectives and responsible subjects, the action can be effectively promoted.

3. Ensure transformation.

In the specific implementation stage of transformation, it is necessary to establish a transformation landing guarantee mechanism, including a permanent transformation and change project office, adjust and optimize the implementation roadmap in time according to changes in the external environment, promote the solution of problems in transformation, and realize iterative and normal management of transformation and change.