Corporate Characteristics and Industry Characteristics of Unicom

: The presence of corporate brand on the Internet that is network brand, another meaning is the brand established through the means of the Internet.

Network brand characteristics can be expressed mainly in the following aspects:

First, personalization. Network brand survival of the uniqueness of the range of services in the performance of the characteristics of the information service personalization

Second, digital. Network brand on the basis of survival is the Internet, it is with the digital foundation **** exist.

Third, the characteristics of uniqueness. A significant difference between the network brand and the traditional brand is that the network brand has a strong uniqueness, the network brand is represented by the network portal. Network portal competition only recognizes the first, any Internet portal to survive must be done in an industry is the only existence and irreplaceable.

Fourth, virtualization. The core value of the existence of the network brand is information, processing and production with the help of modern information technology are completed in the virtual space.

V. Originality. Want to keep the network brand in the field of the industry must have the uniqueness of originality. And the establishment of market segmentation and specialization of the positioning is the basis.

v. Originality.