The difference between production concept and product concept

The difference between production view and product view: different views on consumers. According to the production concept, consumers like products that can be seen everywhere and have low prices. The product concept holds that consumers will buy products with good quality, good performance and creativity.

The so-called consumer refers to the individual who buys various products and services for personal consumption or use or the individual user of the final product. Article 2 of China's Consumer Protection Law defines the behavior of "buying, using goods or receiving services for daily consumption" as consumer's consumption behavior. According to this regulation, the so-called consumer refers to an individual who buys, uses goods or receives services to meet the needs of life, whose dominant position is confirmed by special state laws and whose consumption rights and interests are protected.