Traditional Culture Encyclopedia - Traditional customs - I studied online marketing training in Tianjin, and now I'm a little confused about the difference between online marketing and traditional marketing.
I studied online marketing training in Tianjin, and now I'm a little confused about the difference between online marketing and traditional marketing.
The difference between online marketing and traditional marketing can be roughly described in four aspects:
1, product and consumer strategy
2. Price and cost strategy
3. Promotion and convenience strategies
4. Sales channels and communication strategies
The difference between these two channels is obvious. Because of the conditions of the network itself, there is no network marketing, and the channels of traditional marketing are diverse. Because of the highly interactive and global nature of the network, online marketing can communicate with consumers in real time, answer their questions, and provide information to consumers quickly through BBS and e-mail.
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