How to effectively solve the problem of agricultural product sales?

The existing basic models of agricultural products sales are: farmers' direct sales model, multi-layer middleman sales model, agricultural products sales model based on "processing+sales" and emerging online sales.

Common problems in agricultural product sales are:

Agricultural products marketing channels are backward in transaction mode and inefficient in marketing. Whether farmers directly market or farmers sell agricultural products to consumers through middlemen, these sales models can not get rid of the shackles of traditional marketing models. Although more and more modern marketing models have gradually entered people's field of vision, such as online marketing, due to the influence of traditional concepts, imperfect rural basic network facilities and low computer operation level of farmers, modern agricultural products sales methods are still rarely implemented in actual operation.

Affected by management and sales methods, farmers get less market profits. At present, the mode of production and management of agricultural products in most countries in the world is mainly decentralized management by small farmers. Under this business model, compared with middlemen with large scale strength, farmers are often in a weak position in obtaining information and negotiating ability. Moreover, due to the serious asymmetry of information, farmers rely heavily on middlemen in agricultural product sales and often become passive recipients of prices, making it difficult to obtain greater market profits in agricultural product transactions.

The complicated marketing channel system of agricultural products has affected farmers' enthusiasm for production. At present, the sales channels of agricultural products in the world are mostly multi-layer middlemen. There are too many sales levels in this sales model, which will inevitably bring many problems. First, there are too many intermediate circulation links, which hinder the rapid transmission of consumer demand information, lead to blind production of farmers, cause a backlog of agricultural products, and bring economic losses to farmers; Second, there are too many sales links, which leads to an increase in costs, a disguised increase in the price of agricultural products and a decrease in sales, thus affecting farmers' enthusiasm for production.

We can start with this year's hot traceability technology, refer to our domestic DMTC, organic food+intelligent micro-super+blockchain, and combine blockchain technology with agricultural traceability technology to form a complete set of solutions to create an agricultural traceability ecological chain, which is safe, mature and reliable.

In this way, farmers can directly understand the market situation, consumers can understand food safety, and achieve mutual benefit and win-win results.