What are the advantages of building a website compared to the traditional way of promotion and publicity?

1, active and interactive:

Enterprise Web site is no longer facing the "passive" readers, but purposeful "active" visitors. Buyers as well as potential customers will be active through the Internet to find your business Web site, they need to request services. A properly designed corporate Web site, will be able to provide information and services to meet the needs of users, to achieve two-way communication, which is the traditional media can not do.

2, unlimited extension of information:

Enterprise Web site information content is not limited, any information you want to provide to customers can be entered into your corporate Web site (product information, market information, business information, technical information, service information, etc.). Moreover, this information is expressed in a multimedia format.

Enterprise Web site use time is not limited, 24 hours a day, 365 days a year, non-stop operation, at any time to provide services.

The use of corporate Web sites is not limited by location.

At present, the vast majority of countries around the world have been the development of INTERNET as one of the primary policy objectives, Internet access will be as simple as turning on the TV at home.

3, reduce costs:

Reducing costs is the primary goal of any business. The cost of building a corporate website is not high (much lower than the cost of traditional media), and there is no risk. Moreover, through the enterprise website will be able to share part of the labor, saving the cost of market development, business sales and customer service. At the same time, effectively shorten the distance of the sales system.

4, comprehensive functions:

Corporate website in the modern and future social development will certainly become one of the indispensable corporate identity, improve the intangible assets of enterprises, increase the added value of enterprises. Corporate website has a comprehensive functional value for enterprises (eg: corporate image function, product display function, news release function, e-shopping function, talent recruitment function, online education function, technology forum function, etc.). The unique comprehensive functions of the enterprise website will certainly enhance the overall creativity of the enterprise.

5, unique advertising advantages:

The unique advantages of Internet advertising can be roughly summarized as follows six points:

a. The scope of dissemination is great

The scope of dissemination of network advertising is wide, can be through the Internet to the advertisement information 24 hours a day (regardless of the wind and rain does not affect the effect), 24 hours a day uninterruptedly spread to all over the world. At present, there are more than 200 million Internet users in the world and more than 10 million in China, and these user groups are still growing at a rate of 10% per year. These Internet users have high consumption ability and are the audience of network advertisement, they can browse the advertisement information on the Internet anywhere in the world at any time. These effects cannot be achieved by traditional media.

b. Non-compulsory transmission of information

As we all know, newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements and so on are compulsive in nature, and all of them have to do everything to attract your vision and hearing, and forcefully inculcate them into your mind. Internet advertising, on the other hand, is on-demand advertising, with the nature of newspaper classified ads but does not require you to browse thoroughly, it allows you to freely query the information you are looking for to focus on presenting it to you, which saves your time and avoids ineffective passive concentration of attention.

c. The number of audience can be accurately counted

Using traditional media to advertise, it is difficult to know exactly how many people receive the advertisement information. Taking newspapers as an example, although the readers of newspapers can be counted, how many people have read the advertisements published in newspapers can only be estimated and speculated but not accurately counted. As for TV, radio and road signs, it is even more difficult to estimate the number of people who have read the advertisements. On the Internet, however, the authoritative and fair visitor traffic statistics system can accurately count the number of users who have seen each customer's advertisement, as well as the time distribution and geographical distribution of these users, which can help customers to correctly evaluate the advertisement effect and finalize the advertisement investment strategy.

d. Flexible real-time, low cost

It is very difficult to change the advertisements in the traditional media, and even if it is possible to change the advertisements, it is often necessary to pay a big economic price. On the other hand, advertisements on the Internet can be changed in a timely manner according to the need to change the content of the advertisement, including, of course, the correction of errors. In this way, changes in management decisions can be implemented and promoted in a timely manner.

e. Strong interactivity and sensory

The carrier of Internet advertising is basically a multimedia, hypertext format files, as long as the audience is interested in a certain product, just click on the mouse to learn more about the further, more detailed, vivid information, so that consumers can personally "experience" the product, service and brand.