What percentage of the hotel's catering, room and recreation income should be accounted for?

For example, budget hotels are dominated by guest rooms (guest room income accounts for more than 80%), conference hotels are dominated by guest rooms, banquet halls, conference halls, western restaurants and entertainment and leisure facilities (the income ratio is generally: guest rooms: catering: entertainment and leisure income = 5: 4: 1), and urban business hotels highlight guest rooms. It mainly focuses on high-end catering and conference facilities, business service centers, high-end commercial specialty stores and high-end health and leisure projects (the income ratio is generally: guest rooms: catering: entertainment and leisure: shopping, of course, there are hotels that drive guest rooms with catering, and the income ratio is generally: guest rooms: catering: entertainment and leisure = 4: 5: 1 ...................................................... In this way, the gross profit margin of the hotel can reach about 35-45% or even higher.

In short, different positioning determines the layout and matching, and then determines the direction and results of future business performance. Therefore, we say that whether a hotel can operate successfully has already decided the success or failure of the project at the beginning of site selection and investment decision.

According to my experience, the average operating gross profit of rooms is 65-70%, and the average operating gross profit of catering is 18-20% (note: hotels with socialized catering are generally like this. ), the average gross profit of sauna operation is 80-85%, and the gross profit of entertainment operation is 45-65%. Therefore, the larger the catering area, the greater the overall operating gross profit of the hotel (except for hotels that drive rooms by catering, of course), but catering can bring great operating income and cash flow, and what kind of hotel to operate also has a great relationship with the choice of investors. The higher the profit, the easier it is to do projects, such as sauna and entertainment. The profit rate is high, but the risk is high, because it is greatly influenced by the policy.

(Note: Operating Gross Profit (GOP) refers to the profit excluding investment interest, depreciation, board expenses, real estate tax and other expenses beyond the control of enterprise managers. )

My experience is that the GOP rate of hotels with room income (more than 50% of the total income) should be between 35-45%, or even higher. For example, the GOP rate of Sanya international brand hotels is above 50%. For hotels with catering revenue as the mainstay (such as accounting for more than 50% of the total revenue), the total GOP rate of hotels is generally between 25-33%.