How to calculate the public relations value of the public relations industry? How to calculate the advertising value?

Calculation of the value of public relations;

The market value of public relations can be calculated from the income of public relations business, the input of public relations activities, the effect of public relations activities and the audience of the activities.

1. Income: First of all, the value of public relations can be intuitively reflected by calculating the income of public relations business. Income is determined by the input of various marketing activities and the results of the activities.

2. Input: By counting the input of various public relations activities, we can roughly estimate the value of public relations. For example, the expenses involved in activity investment include: activity planning, gift purchase, publicity and printing, ticketing, venue decoration, media promotion, etc.

3. Effect: We can measure the effect of public relations activities by counting the audience's reaction, the change of audience situation and the brand influence of enterprises before and after the implementation of the activities, so as to estimate the value of public relations more accurately.

4. Audience: By counting the audience range of public relations activities, we can roughly estimate the value of public relations. Try to choose the most valuable audience to ensure the success of the event.

Calculation of advertising value:

1. investment: advertising investment can be counted from the aspects of advertising fees, publicity means and technical support. By counting various inputs, we can roughly estimate the advertising market value.

2. Effect: By counting the audience's reaction, the promotion of brand influence and the enhancement of consumers' desire to buy before and after the implementation of the advertisement, the value of the advertisement can be estimated more accurately.

3. Audience: The value of advertisements can be estimated by counting the audience range of advertisements, as well as their characteristics, age composition, income level and consumption habits.

In short, the calculation of public relations value and advertising value needs to comprehensively consider various factors such as input, effect and audience to ensure the accuracy of its estimation. Only by fully considering these factors can we accurately measure the market value and better promote marketing.