Traditional Culture Encyclopedia - Traditional customs - Sheng Dao and Nike's relationship
Sheng Dao and Nike's relationship
Sheng Dao's retail brand portfolio includes leading domestic and international sportswear brands in China, such as Nike, Adidas, Li Ning, Kappa, Reebok, PUMA, Converse, HushPuppies, Nautica, Wolverine, and Umbro, offering a wide range of full-service sportswear and fashionable sportswear styles. styles.
As the largest sportswear retailer in China, Sheng Dao has partnered with a number of leading global brands to offer sportswear products to customers of all categories and ages. Led by experienced management, Sheng Dao has strong IT and manufacturing capabilities. Sheng Dao is fully supported by Yue Yuen, who is also its controlling shareholder. Nevertheless, Sheng Dao will continue to explore the retail market in China independently and autonomously and will strengthen its position in China by expanding its retail network, identifying favorable investment opportunities and providing a high level of customer service, promotion and publicity.
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