How are the advertising and media industries in Nanjing and Suzhou developing? What are the advantages of each? Can you give some examples of representative enterprises?

According to "Analysis Report on Typical Business Models and Innovation Strategies of Outdoor Advertising Industry in China 20 14-20 18" issued by Forward-looking Industry Research Institute, the business model innovation of outdoor advertising industry can be divided into many aspects, including value creation, channel acquisition, customer relationship, core resources and profit model.

According to the analysis of China Media Industry Market Prospect and Investment Strategic Planning Report 20 14-20 18, the future development of China media industry will have a better environment to operate according to the principle of marketization, because the national policy supports qualified cultural enterprises to go public and encourages mergers and acquisitions, including powerful listed cultural enterprises.

According to incomplete statistics, before the end of 20 13, there were 55 mergers and acquisitions in the media industry in Shanghai and Shenzhen stock markets, involving film, TV series, publishing, advertising, games and other sub-industries. These mergers and acquisitions include: Huayi Brothers acquired Han Yin Technology and Zhejiang Changsheng; Borui Communication acquired Roaming Valley; Letv acquired Huaer Film and Television; Great Wall Film and Television was listed through Jiangsu Hongbao; Huace Film and Television acquired Keton Media; Zhang Qu Science and Technology acquired crab technology and upstream information; Day boat culture's acquisition of Phantom Music Times, etc.