What are the trends that exist in traditional media respectively

Do you mean newspapers and magazines? AM FM radio? Newspapers and magazines, must be oriented to the industry, the system, the department, as a special notice and learning materials issued chant! This requires coercive force to issue, in fact, no one reads, really no one reads, unless concise, the content is the work must know the pamphlet. Radio in the future will also reduce the audience, because the radio in the cell phone once the flow of no one to listen to, do not go to the flow of a considerable portion of the audience, but the advertising is too much. Traditionally outdated, it's time to discard it and get half the result