What does community marketing mean?

Community marketing is in the network community marketing and social media marketing on the basis of the development of user connection and communication more closely network marketing methods. Network community marketing approach, mainly through the connection, communication and other ways to realize the value of the user, the marketing approach is humanized, not only by the user is welcome, but also may become a continue to spread.

Community marketing based on the same or similar hobbies, through some kind of carrier to gather popularity, or through products or services to meet the needs of the group and the resulting business form. Its carrier is not limited to WeChat, a variety of platforms, even offline platforms and communities can do community marketing. With the fierce competition in the market, community marketing began to surface.

Community marketing features

1, low cost. Note that low cost rather than free. Compared with traditional media investment of millions of dollars, a good social platform is often a year's budget is only hundreds of thousands;

2, high efficiency. Social marketing is a two-way interactive communication with the target group as the core, more effective than one-way communication;

3, precision. Social marketing should be the only network marketing and search marketing compared to the precision marketing, search is directed traffic; social marketing is directed demand, interpersonal trust, word of mouth. In the immediacy than the search can provide fresh information;

4, spread fast. Although community marketing can not be compared with the mass media pan-dissemination, but it reaches the precise target population, that is, in the circle, the speed of its dissemination is very fast. When you really master the method of community marketing, you will appreciate what is called one to ten, ten to a hundred.