The Development Course of Rong Baozhai

1950 public-private partnership, "Rong Baozhai's new story" was born. Since the founding of New China 50 years ago, Rong Baozhai has received extensive support from the government and all walks of life, creating and accumulating countless spiritual and material wealth. Especially in the past 30 years, the state has focused on economic construction and promoted various reforms and opening up. During this period, on the basis of developing traditional commerce, Beijing Rong Baozhai broadened its business fields and channels, set up distribution offices in Shandong, Zhejiang, Sichuan, Liaoning, Shanxi, Shaanxi, Hubei and Jilin, and strengthened domestic commercial and cultural activities.

The development of Rong Baozhai has gone through a tortuous road. Until the 1970s, especially since the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, in the tide of developing traditional culture, Rong Baozhai gradually defined the enterprise strategy of "taking traditional business as the core, developing diversified businesses of traditional culture and steadily expanding the scale of operation". In the past two decades, Rong Baozhai's traditional main business has been developing continuously, and its economic benefits have been growing continuously. It has set up several branches or distribution offices in foreign service, and established subsidiary companies such as Rongbao Art Auction Co., Ltd. successively. During this period, Rong Baozhai has broadened its business fields and channels, and promoted cultural exchanges and business contacts at home and abroad. Over the years, Rong Baozhai has also held various exhibitions and international art exchange activities, and has successively received Danish Queen Margaret and her prince, former Japanese Prime Minister Nakasone Yasuhiro, Singaporean Senior Minister Lee Kuan Yew, former French Ambassador to China Mao Lei and other international friends and guests, thus enhancing international friendship and business exchanges and becoming a window of China's traditional culture and art to the world.

Rong Baozhai's study is rich in treasures: there are hundreds of paintings by Cheng Junfang in Ming Dynasty, multicolored gold pens in Qing Dynasty, court paper, crystal inkpad boxes and so on. Tian Huangshi, in particular, weighs 4275 grams, ranking first in the world.