The series of activities of "Baili Rhododendron-Let the World Look Good" ended successfully.

From April 9th to 1 1, the "China Wenshang Fengyun Festival" jointly organized by Baili Dujuan Scenic Area and CCTV Finance came to a successful conclusion. The event is divided into two parts: "Hundred People Hanfu Reality Show" and "Cultural Tourism Integration to Promote High-quality Tourism Development Summit", which is broadcast live by CCTV Finance APP.

The combination of literature and tourism will help the industry break the strange circle.

As the largest, most diverse and best-preserved original rhododendron forest in the world, rhododendrons of various colors have gathered into the most beautiful ribbons on the earth. This "China Wenshang Fengyun Festival-Let the World Look Good" has truly realized the combination of culture and tourism. The linkage between scenic spots and brands has activated the industrial value of "Baili Rhododendron", and the multi-dimensional interactive scene from online to offline has helped the industry break the circle.

The 100-person Hanfu reality show was shocked and staged.

On April 10, Baili Du Fu and CCTV Finance staged the "Hundred People Hanfu Reality Show" in Huaqiao, SOMA, Jin Po Scenic Area.

Different from the general Hanfu catwalk activities, this big show, from the overall site selection, exhibition, activity links to activity content, around the combination of culture and tourism, and the highly unified details of the whole activity, upgraded Hanfu performance to a grand "cultural tourism feast" in a complete sense, vividly interpreted the beauty of the integration of natural attractions and ethnic customs, and created the charm of "a country with great beauty".

At the "Hundred People House Hundred People Hanfu Show", the 100 supermodels who participated in the performance were nearly 80 years old. They wore hundreds of Hanfu pieces designed by Shuo Jinag, a famous fashion designer, and combined traditional embroidery skills with azaleas to jointly complete the Hanfu show, which showed the unique charm of Hanfu to tourists and audiences in the scenic spot.

Hundreds of celebrities gathered in Baili Rhododendron.

In recent years, the popularity of keywords such as the combination of literature and travel, Hanfu Sheng Xing has increased. The public is no longer satisfied with the product itself, but pays more attention to the "brand value" and "cultural value" behind the product. 202 1 "A Hundred People in Hanfu Show Du Fu in a Hundred Miles" invited government counselor, former Minister of Agriculture and Rural Affairs Liu Jian, famous singer Cheng Lin, famous fashion designer, dancer Crystal, Talent and other guests from all walks of life to help out. Among them, Yu Fan, the ambassador of Bai Li Du Fu's tourism image, participated in the Hanfu Show with a very professional attitude.

Industry experts gathered at the Cultural Travel Summit.

On April 1 1, the "Summit on the Integration of Culture and Tourism to Promote the High-quality Development of Tourism" held in Baili Du Fu was led by Li Yufei, a famous host of CCTV. During the summit, Liu Jian, a government counselor and former Minister of Agriculture and Rural Affairs, Yang Dezhi, member of the Standing Committee of Bijie Municipal Committee of Guizhou Province and deputy mayor of the municipal government, Zhang Songtao, director of the Intangible Heritage Department of the Henan Provincial Department of Culture and Tourism, and Dong Zhang, secretary of the Party Working Committee of Baili Rhododendron Management Zone, and other leaders discussed how to develop high-quality tourism, how to build Baili Rhododendron culture and how to integrate cultures.

At the same time, Qiu Bo, general manager of Liangpin Store Guangxi Branch, marketing director of Leng Suanling, Geng, director of brand planning, famous fashion event planner, director of exhibition operation department of China Airlines Association and China Foreign Art Exhibition Co., Ltd., founder of "Silk Road Image", Deng, general manager of cultural industry division of Xiaoying Group, Zhang Naixin, CEO of Kean Advantage Culture, cultural scholar and professor Yu Fan, ambassador of cultural tourism of Baili Du Fu, and other guests attended the signing ceremony.

Cross-border marketing of joint products has broken this strange circle.

At the same time, the cross-border joint IP products launched by Baili Du Fu Scenic Area, Liangpin Shop, Leng Suanling, JS Shuo Jinag and Mei Jian Meijiu, each with cross-border marketing of traffic and heat, combined with various powerful brands CP, brought a refreshing surprise experience to the audience, and the topic degree followed. In this regard, Baili Rhododendron has taken a step of exploration, using its unique tourism resources, local specialties, food and other local experiences, and cooperating with more excellent brands across borders, giving play to multi-industry synergy and expanding the influence of scenic spots.

In addition, this activity is especially grateful to the following brands: Beijing Kean Advantage Media Company, Liangpin Shop, BMW, Leng Suanling, JS Shuo Jinag, Tianjin Damei Tiancheng, Miracle Mountain, Beijing Muyunshe Culture and Art Fund, Mei Jian Meijiu, Jianyi Media, Xiaoxiang Film Group and China Foreign Art Exhibition Co., Ltd.