An article to take you to understand how to do tourism destination marketing

Under the epidemic, tourism destinations "ticket economy" is limited has become an established fact, and by the cultural and tourism industry veterans repeatedly mentioned the "destination marketing" in the end what is it? The first thing you need to know is how to use the online and offline means to carry out the destination marketing.

01

What is destination marketing?

There have always been two major marketing logics in the travel industry, one is source marketing and the other is destination marketing.

The tourist destination can make use of the e-commerce platform constructed by Timeless Tongcheng to provide tourists with hourly booking, audio guide, tour route planning, charging treasure, consumption and other services .

And using the rich online marketing tools that Timeless SimCity provides for tourist destinations to quickly build private traffic pools. For example, using direct broadcasting to increase the attractiveness of the destination to tourists; using the membership distribution system to allow tourists to spontaneously recommend the destination's e-commerce platform, and the tourists' friends can share the profits; using the credit card mall function to purchase a certain amount of money can be exchanged for prizes. The main reason for this is the fact that it is not a good idea to use the same technology as you would use in the past. Of course, there are also some combined ticket products that can be used to meet the needs of tourists and increase their repurchase rate.

Expanding Marketing Channels

Getting Private+Public Traffic

With the featured IPs, featured e-commerce platforms, and diversified marketing tools, it is time to think about how to expand marketing channels and get more traffic.

Tianshi Tongcheng, as the system provider with the largest number of third-party systems docked to the national distribution and procurement, currently supports the docking of more than 150+ marketing channels , which not only covers the user's self-owned WeChat micro-mall, Jitterbug's official group purchases, the fast-footed applet, and Xiaohongshu's professional number store, but also includes heterogeneous industries that have a demand for product resources such as the Meituan, Ctrip, Flying Pig and other OTA companies or external travel agencies. All kinds of products on the Timeless Tongcheng system support one-click direct marketing or distribution to all kinds of platforms.

Multi-industry cooperation

Opening up the second half of the market

The traditional "ticket economy" is not growing well. The consumer drive within the destination is more imaginative, around the "eat, live, travel, entertainment and shopping" six words of truth, through the digital marketing for the offline empowerment, to create consumption scenarios and demand, deep plowing in the tour of the secondary consumption, is the tourism destination to break through the bottleneck of the choice.

Tourist destinations can link tourist destination businesses to do the whole process of tourists play experience line planning. This is a great way to get the most out of your time on the road, and to make sure that you're able to get the most out of your time on the road. In addition, different tourist destinations can also "embrace the warmth", through the combination of products to the traveler, to attract the neighboring tourists to carry out short-distance short-time leisure travel.

In this process, Timeless can support the rapid integration of internal and external resources of tourist destinations.

Through the construction of the e-commerce platform, it is possible to realize a variety of forms of business and products such as membership rights, packages, travel cards, etc.

Interacting with both internal and external resources, it is possible for tourists to enjoy a more preferential and convenient service, and for tourists to warm up to the destination and the various forms of business.

Digital management of upstream and downstream resources

Reducing the operating costs of tourism destinations

In the process of integrating multiple businesses and products, and merchant resources, tourism destinations are faced with the very real problem of how to realize the product,

Tianshi Tongcheng can help tourist destinations use a system to open up product resources, marketing channels and financial settlement management system , cooperative merchants, products, we can do data management and settlement management through a system, to build an omni-channel and multi-industry management platform for the tourist destinations to reduce costs and increase efficiency.

03

Introducing Timeless City

Founded in 2007, Timeless City is dedicated to providing omni-channel marketing and digitalization services for the cultural and tourism industry. With more than 12 years of deep plowing in the industry and continuous technological innovation, Timeless has 5,000+ clients nationwide.

As one of the first companies in China to directly connect to OTA channels, Timeless has already connected to more than 150 channels across the country. Timeless Tongcheng scenic digital intelligence solution can help cultural and tourism scenic spots for the whole chain of intelligent marketing, online link scenic spots required by the same industry, different industry resources, quickly build e-commerce platform, offline with all kinds of intelligent hardware, such as face gates, hand-held POS machines, self-service ticket machines for scenic spots ticket and product sales, nuclear management. We help scenic spots to build brand marketing platform, enrich marketing means, reduce marketing costs, and enhance the playing experience.

We put the achievement of customers in the first place, refine the quality of service, to meet customer needs is our constant pursuit, with craftsmanship polished products, so that your omni-channel marketing is more efficient, online business channels to develop a more convenient, more satisfied with the quality of user services!