How to make full use of traditional mainstream media and network new media to carry out public security legal education and news propaganda and guidance

In recent years, new media, such as the Internet and mobile new media, have impacted the way people contact and choose media, and then impacted the ecological environment of positive publicity by mainstream media. In the era of diversified social values, how to follow the laws of news dissemination and improve the effectiveness of typical propaganda has become an important issue that news media must face.

First, we should make full use of the advantages of integrated communication of new media. The propaganda of grassroots cadres cannot form a strong public opinion momentum through a single media, a single media and a single delivery. Media integration and integrated publicity are the development direction to improve the publicity effect. First of all, we should realize the integration of multimedia reports. Secondly, the typical propaganda needs to innovate constantly in the form of expression, and at the same time, it is necessary to skillfully use new types such as mobile media. Second, we should attach importance to the two-way interactive function of new media. The media should pay more attention to the interaction with netizens and spread positive energy. First of all, we should eliminate the gap between the propaganda subject and netizens, and be good at promoting grassroots cadres with an equal eye and an objective attitude. Secondly, we should turn netizens into the main body of self-education. The third is to pay attention to excavating and refining the typical details of cadres and enhance their attractiveness. In the new media era, in order to enhance the influence and attraction of grassroots cadres' publicity and reporting, it is necessary to dig out the most touching details and make the image of cadres more plump, authentic and credible, thus narrowing the distance between grassroots cadres and netizens. The fourth is to create a benign public opinion ecology and promote publicity in both directions. Strengthening the typical propaganda of grassroots cadres is consistent with increasing the aggregation and dissemination of "positive energy". We should pay attention to netizens' comments and integrate the positive energy of the network. Pay attention to the public opinion environment and promote typical propaganda in both directions.