Why did you choose to be the anchor of Tik Tok clothing?

1, quietly changing consumer spending habits

Whether it is the emerging "home economy" or the "social economy" built by WeChat ecology, it is announcing to us that people's consumption habits are becoming more and more online. Compared with the traditional online marketing method of e-commerce, live broadcast can have more abundant information, and intuitively and comprehensively understand all aspects of clothing, such as size, wearing effect, color difference, small details, after-sales service information and so on.

At the same time, when watching the live broadcast, consumers can directly communicate with the seller (anchor) and ask questions online, which not only takes care of the consumer experience, but also has a more detailed understanding of clothing. And live broadcast can narrow the distance between sellers and consumers. The anchor should not only play the role of introducer and customer service, but also try people.

2. Low customer acquisition cost

Live broadcast is different from physical stores and traditional online stores, and does not require labor costs and expensive paid promotion. Nowadays, consumers often rely on opinion leaders in consumer guide, especially the sinking market. When there are too many clothes choices, some opinion leaders make it unnecessary for consumers who are easily entangled and hesitant to spend a lot of time shopping through live broadcast. Live broadcast is instant and exciting, constantly attracting consumers to buy, resulting in herd mentality.

3. Meet the substitution delay immediately.

Consumers' personalized demand for clothing is getting stronger and stronger, and they tend to meet it in time rather than in time. The products on the live broadcast should be updated every day, which proves that it is easier for consumers to pay the bill. The essence of live selling goods is to quickly stimulate consumers' desire to buy and adjust the live content according to consumers' reaction. When the pace of your live broadcast slows down, consumers' consumption impulse will decrease. Therefore, a series of operations can quickly solve the immediate satisfaction of consumers when watching live broadcasts and placing orders for payment, and deliver them to their doors through express delivery.

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Tik Tok, a short video social software with musical creativity, was hatched by ByteDance. Tik Tok broke the red line. This software was launched on September 20, 20 16. It is a short video community platform suitable for all ages. Users can choose songs, shoot music works and form their own works through this software. On the afternoon of 20 19, 1, 18, CCTV held a news work conference with short video of vibrato, and officially announced that Tik Tok would become the exclusive social media communication platform for CCTV Spring Festival Evening on 20 19. At the meeting, the new media action of "Happy Another Year" in CCTV Spring Festival Evening on 20 19 was announced. Tik Tok will cooperate with CCTV in short video announcement, social communication and other fields in an all-round way, mobilize the vast number of young people, face Chinese people all over the world, take part in replacing comments, participate in guiding attention, and help spread the Spring Festival Evening.