What are the elements of SEO optimization ranking?

SEO optimization is a meticulous work, and search engine experience and user experience should be fully considered. It mainly includes the following optimization methods:

First, the layout and processing of keyword positions.

1, keywords (English or pinyin) appear in the URL;

2. Keyword appears in the title of the webpage (1-3);

3. The keyword (1-3) appears in the keyword tag;

4. Describe the keywords that appear in the tag (the main keyword is repeated twice);

5, keywords naturally appear in the content;

6. Keywords appear in the first and last paragraphs of the content;

7.H 1, the keyword appears in the H2 tag;

8. The exported link anchor text contains keywords;

9. The file name of the picture contains keywords;

10, the keyword appears in the ALT attribute;

1 1, and the keyword density is controlled at 2-8%;

12, bold or italic keyword;

13. Use tags to group keywords together.

Second, content quality, update frequency and relevance.

1, the original content is the best, and the content reprinted many times is avoided;

2. The content is independent, with a difference of at least 30% from other pages;

3. The number of words in the article is 1000-2000 words, with reasonable segmentation and illustrations;

4. The content is updated regularly, preferably every day;

5. The content revolves around the page keywords and is related to the theme of the whole station;

6. The content has a comment function, and keywords appear in the comments.

Third, import links and anchor text.

1, the import link of high PR site;

2. Import page links related to content;

3. The imported link anchor text contains page keywords;

4. There is anchor text in the webpage content;

5. Relevant keywords appear around the anchor text;

6. The import link has existed for more than 3 months;

7. The page where the import link is located has fewer export links than 100;

8. Import links come from different IP addresses;

9. Import links should be added naturally;

10, the anchor text should be diversified.

Fourth, website structure, website address, spider trap

1, the website structure should be horizontal organization and tree structure;

2. Try using a static URL. If you use a dynamic URL, don't have too many parameters.

3, the URL level of the webpage should not be too deep, and it is appropriate for small and medium-sized websites to be within three layers;

4. The case of Chinese and English websites must be unified to avoid the coexistence of case and case;

5. Don't add characters in the URL that can't be automatically recognized by the system. For example: ";" , ","and other characters;

6. Web pages should use less flash, Ajax, js calls, session ID, frame frames and various jumps.