Will traditional paper media be replaced by digital media?

Although the traditional media lags far behind the new media in communication mode and technology, the traditional paper media has the exclusive advantage of information providers, and the professional news team, long-term brand, broad information channels and rich experience can not be built by the new media in a short time.

Traditional media is relative to the emerging network media in recent years. The traditional way of mass communication is a media that regularly releases information to the public or provides an educational and entertainment platform through some mechanical device.

It mainly includes newspapers, outdoor, communication, radio, television and other traditional media and media outside the network.

According to relevant statistics, about13 users who read online electronic news lose interest in traditional media, and the TV viewing rate drops by 35%, the radio listening rate drops by 25%, and the newspaper purchase rate drops by 18%.

According to a survey conducted by Paragon Research Company in the United States, 1.998, 1.3% of American families have returned their subscriptions to newspapers because of surfing the Internet. As can be seen from the above data, the rapid development of network communication has brought great pressure to traditional media.