What does box Ma Yunchao mean?

Box Ma Yunchao refers to Mr. Hippo's OS channel, and expands the product categories to band-AIDS, data cables, toys and other categories. The product categories are richer and users have more choices.

The box horse supermarket is matched with "the next day", that is to say, although the radiation range of fresh box horses is extended to 3 kilometers outside the store, it is contrary to meeting the immediate consumption needs of consumers.

Box Horse has opened SOS family emergency service in Shanghai and Beijing for a long time, providing batteries, charging cables, sockets, light bulbs, umbrellas, band-AIDS and other items. , the average delivery time is only 18 minutes.

Box horse is what Hou Yi called "four unlike models". Compared with traditional offline supermarkets, it has obvious advantages in Internet innovation. However, this is the inherent advantage of the "dimensionality reduction" of the Internet, not the mode advantage of the box horse. Under the encirclement and suppression of rivals in the same segment, such as Daily Fresh, JD.COM. With the arrival of home and super species, the shortcomings of "four unlike" box horses are gradually exposed.

According to informed sources, the production capacity of Box Horse in the near-field stores is limited by the storage area and distribution system, and the number of online orders handled by a single store in the limit state will not exceed 5,000. Therefore, even if the goal of opening 30 stores in Beijing is achieved, the ultimate production capacity of Box Horse Online is only 1.5 million, which is far from competitors such as Daily Fresh and JD.COM Home Furnishing.

Secondly, there are too few SKUs in Box Horse, which can't fully meet the needs different from the audience. Thirdly, the "store warehouse" mode of box horse is expensive. In order to meet the function of near-field exhibition experience and the warehousing function of online orders, it is necessary to rent a large area at a high price in densely populated residential areas or bustling commercial areas, pay the same high cost as the rent of commercial shops, and build a back warehouse to complete online performances.

Moving the big market that should have been built in the suburbs to the city center with high land price, the production capacity, SKU and distribution can't keep up with the market competition, and the box horses killed by powerful competitors are under siege.