Will traditional crafts be revived?

In 2008, China's per capita GDP exceeded $3,000. This is a landmark node, which means that most people's consumption concept will shift from pursuing cheap to pursuing quality, and from pursuing material satisfaction to pursuing spiritual satisfaction. Since the 18th National Congress of the Communist Party of China, the income growth rate of urban and rural residents in China has exceeded the economic growth rate, and the middle-income groups have continued to expand. The report of the 19th National Congress of the Communist Party of China pointed out: "Socialism with Chinese characteristics has entered a new era, and the main contradiction in our society has been transformed into the contradiction between the people's growing need for a better life and the unbalanced development." These changes have prepared conditions for reviving traditional culture and doing a good job of non-genetic inheritance.

For example, traditional crafts made great contributions to China's economic construction from 1950s to 1980s. However, with the development of industry and the progress of science and technology, traditional crafts show signs of decline, and some species are even on the verge of extinction. In recent years, we are delighted to see that in some cities with a long history, such as Jingdezhen, Yixing, Suzhou and Foshan, traditional crafts have been greatly revived, natural ecology has also been restored, and slow life, leisure and elegance can be seen everywhere. In southeastern Guizhou, the grand Miao Year is not only a carnival for tourists, but also a festival for local people. Traditional weaving and embroidery printing and dyeing techniques promote Miao women's employment at home, and also improve the happiness index and cultural self-confidence of ordinary people. In Tibetan, Mongolian, Qiang, Yi and other ethnic areas, traditional festivals, songs and dances, costumes and diets have not only revived, but also evolved into new styles adapted to urban life.

Today, people tend to look at traditional crafts in the framework of culture rather than light industry. In fact, in the era of great integration of culture and economy, there are countless industries that need to introduce living cultural resources, such as architecture, home, clothing, tourism, education, film and television, etc. More and more modern industries begin to think about and attach importance to the value of traditional crafts. For example, China Building Materials Industry Planning and Research Institute, after realizing the disadvantages of "a thousand cities on one side", held a national brick carving art competition for two consecutive years, and planned to introduce traditional architectural decoration techniques into the modern building materials market. Dongyang, Zhejiang Province is a well-known "hometown of architecture". The Dongyang Traditional Craft Workstation of the Central Academy of Fine Arts was established in September 20 17, dedicated to restoring and revitalizing the traditional residential building technology. For another example, many local clothing brands began to pay attention to traditional crafts and natural materials, especially weaving and embroidery printing and dyeing technologies in ethnic minority areas. Some traditional craft enterprises began to actively seek cross-border cooperation. For example, Shujiang Jinyuan, which dreams of building a local luxury brand in China, and Fengtongyu Dyeing House, which combines blue dyeing with fashion design, etc.