Why do people in China like leather seats when they buy cars?

Why do people in China like leather seats when they buy cars?

Many friends buy cars, but don't buy non-leather seats.

Just like eating hot pot, you must go to Sichuan hot pot restaurant, which is authentic and delicious.

Besides the cleanliness of leather seats, the pursuit of quality of life and face is a more important reason why China people like leather seats. I used to be king in the mountains, but I also had to wear a tiger skin.

In fact, not only people nowadays like leather clothes, but also the ancients. It is a "tradition" to like leather seats.

In the past, the mountain king liked to put a tiger skin on his chair, didn't he? That's a "tiger-skin gold chair", and that's what Sung River is sitting on in the water margin.

Tigers are too fierce to get fur. Now, do you want to protect animals?

Wearing a tiger robe is to show his identity and make the people below feel, "Wow", this mountain king can even fight tigers, and his strength must not be underestimated.

From now on, leather seats have a similar effect. There is a paper about it in the magazine "Automobile and Driving Maintenance", the cleaning and maintenance of leather seats.

It says that leather products have become a symbol of people's quality of life in many fields, and car seats are one of them.

Leather shoes and bags are made of leather and PU leather. Most people still like real leather! The price of genuine leather is a little more expensive, which is the so-called "pursuit of quality".

When someone else is in the car, the seat can be intuitively felt.

And someone opens the door, and other configurations may not be known, such as this and that, but when you open the door, you can see the leather seat at a glance, which is very intuitive. This is the first impression.

For example, there is a V 12 cylinder "Gaga" engine in the engine compartment of your car, and the interior is just like the old Jetta.

Most people will think that your car is probably an old scooter, either used or something else.

There is a paper in Journal of Northeastern University, "The process of customers' perception of the visual comfort of car seats", which says that the perception of car seats at the first time affects customers' evaluation of the whole car.

Talk to people: When people get into the car, the first thing they see is the leather seat, which makes you feel that the car is very expensive.

If the names "nappa genuine leather" and "first layer calf leather" appear, the impression will be higher.

In addition, after getting on the bus, only the seat is in contact with the body. At this time, whether it is genuine leather or not, it is particularly important to feel comfortable.

Drivers also have steering wheels, not counting first.

China leather magazine also has a paper "Investigation and Research on the Consumption Status of Automobile Leather Seats in China".

The first two motivations for consumers to buy leather seats are: the grade and comfortable touch of the seats, accounting for 40. 1% and 33.8% respectively.

People in cars can also judge your personal taste, car grade and even spending power through these aspects.

To save face, blindly follow the trend

The advantages of leather seats were mentioned earlier. Many people buy leather seats. People who buy cars like to buy leather seats, but some people just follow the trend blindly.

Many people can't even tell whether the seat in the car is genuine leather or fake leather, so the salesman said: genuine leather. He thinks it's skin.

The EU standard EN15987-2011stipulates that the fabric of the first layer of animal skin must account for more than 80% before it can be said to be genuine leather.

Nowadays, many cars are made of artificial PU leather, which is called imitation leather in the local dialect. I won't tell you this thing when I sell cars.

"Well, this is called fabric and that is called leather."

Never say, "Dear sir, please go in. Look at our fake leather seats. " I've never seen a salesman say that.

"Investigation and Research on the Consumption Status of Automobile Leather Seats in China" also indicates that leather seats are highly accepted, but consumers' cognition of seats is very low.

Even 4.5% consumers don't know whether the seat fabric is genuine leather or genuine leather, which is the example I just cited.

Most people actually choose to buy genuine leather blindly. Because it is expensive, it is really expensive, so they buy it.

What do you mean "because it's expensive"? There is no such thing as low match, is there? It is often high-end or more expensive cars that have leather.

For example, the ninth-generation Accord is equipped with fabric seats. Is it called fabric seats in vernacular? The high match is genuine leather.

When someone opens the door and sits in, they see a leather seat. As soon as they look at the leather seats, they say "Ah". Your car must be high-end, and the high-end ones must spend more money on this thing. Well, your spending power is better than others!

This is face consumption, gaining recognition from others. A lot of friends, that's all.

People in China buy leather seats more for face consumption.

Generally speaking, it has always been a tradition for China people to like leather seats when buying cars. More people buy leather seats for face consumption, in order to gain recognition from others and show their strength.

Which is better, a leather seat or a fabric seat?

In fact, despite the need for face, leather seats also have their shortcomings: cold in winter and hot ass in summer.

When buying leather seats and fabric seats, they are not necessarily one-sided, depending on your daily use.