Traditional Culture Encyclopedia - Traditional customs - What is the difference between network integrated marketing and traditional media promotion?
What is the difference between network integrated marketing and traditional media promotion?
Characteristics of network integrated marketing: network integrated marketing is based on information network, which mainly has three meanings: the unity of information dissemination: that is, enterprises speak with one voice, and consumers get the same information from any media. Interaction: that is, meaningful communication between companies and consumers, which can obtain information and feedback information quickly, accurately and personally. Target marketing: that is, all marketing activities of an enterprise should be carried out around the enterprise goals in order to realize overall marketing. Its characteristics are: not limited by time and space; Innovation; It has strong interactivity; Economy; Popular type; Extensibility.
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