Barber store business plan example 2000 words

Starting a business is a thing that requires timing, but before starting a business, it is necessary to make a business plan. The following is the "barbershop business plan sample 2000 words", which is only for reference.

Barber store business plan model 2000 words (a)

A, entrepreneurial background

In Europe and the United States, the professional children's barber store has been developed over the decades, has become increasingly mature, in Europe and the United States this fashion consumption of developed countries in the characteristics of the "children's hairdressing store In Europe and the United States, this fashionable consumer developed countries, in the characteristic "children's hairdressing shop" within the small customers have no previous haircut when the fear and crying, replaced by happiness and enjoyment. In order to dispel the small customers of the fear of haircutting, professional children's barber store, whether it is the design of the decoration, or haircutting equipment, all with colorful cartoon images to win the hearts of small customers. Let them take the whole process of haircutting as a game full of children's fun, see the painstaking efforts of these businesses. At the same time, these savvy merchants are getting close to 10% of the $45 billion in annual hair care sales in the US.

The development of children's hairdressing in Europe and the United States foreshadows the future development trend of children's hairdressing in China. Looking at the domestic hairdressing industry, there are numerous and numerous hairdressing shops, but there is still a blank space for children's hairdressing. Professional children's barbershop in China is still in the enlightenment stage, regardless of the large, medium and small cities have a very large space for development, lively, innocent, lovely children to hundreds of millions of parents to bring happiness, but also to the children's hairdressing businessmen to bring unlimited "business opportunities".

Second, the company

"xx" professional children's hairdressing is a professional children's hairdressing in Wuhan City, Wuhan, specializing in providing children with hairstyling, creative hair braiding, image design, make-up and other hairdressing services, and a blend of children's hairdressing equipment design and development, leisure and entertainment, The company is a multi-functional store that specializes in providing children with hair design, creative hair braiding, image design, make-up and other hairdressing services and integrating the design and development of children's hairdressing equipment, leisure and entertainment, the production of baby souvenirs, and door-to-door hairdressing for babies and children.

"xx" professional children's hairdressing by virtue of its unique decoration, facilities and services to ease the fear of children's hairdressing, the store is equipped with "parents chair" "cartoon chair" and other special barber chairs. The shop is equipped with "parents chair", "cartoon chair" and other special barber chairs, in the process of children's haircutting parents can participate in the whole process of children's appeasement, children can freely play in the "cartoon chair", without hindering the barber's work. At the same time, the store has also created a recreational area for parents and siblings to rest and play, creating a cozy paradise atmosphere for hairdressing children, which helps to stabilize children's moods and quieten their acceptance of hairdressing services. Children can also find their favorite educational toys and full of children's animation books and hands to make their favorite cartoon characters, professional hairdressing everywhere for parents and children, so that they can enjoy professional hairdressing services in a relaxed and pleasant interactive atmosphere.

"xx" professional children's hairdressing in addition to children's haircutting also has children's haircutting equipment development and design capabilities; equipped with a special suitcase for door-to-door haircutting for full-month babies to provide door-to-door service; for the parents of infants and young children to provide the lanugo pen, crystal foot prints, cloned hands and feet show more than a dozen kinds of unique personalized infant and young children's souvenir production services. We also provide parents of infants with more than ten kinds of unique personalized baby souvenirs, such as placenta pens, crystal footprints, cloned hand and foot shows, etc.

Three, the business model

"xx" and the existing business model has a similar place, but also reflects its own characteristics of the unique highlights. The business model of "xx" is to establish its own set of children's hairdressing process and standards; develop and design its own hairdressing equipment to achieve professional business. The store decoration, facilities and services are designed to meet the needs of children and create a cozy atmosphere for children getting haircuts. Provide a wealth of value-added services, including the design of special hairstyles for children, the production of children's souvenir products, the provision of professional door-to-door service, the opening of children's playgrounds and so on. At a later stage, when "xx" has a certain degree of brand awareness, the brand in the country to carry out the chain, the headquarters y involved in the establishment of the chain to ensure quality.

Four, marketing

"xx" in the marketing aspect of the market needs to be close to the market as a guide, in the product, price, promotion of the three aspects of the force to provide professional-level children's haircutting services as the core, the establishment of a set of children's haircutting standards, on the basis of this Provide special value-added services for small customers. In addition, "xx" will focus on brand marketing in the early and middle stages of the business, to make the brand "xx" well-known, so that it can penetrate into the hearts of potential customers and form the consumer habit of using "xx" professional services and products. This is a good way to lock in customers and create barriers to entry for competitors.

Fifth, investment and finance

"xx" to the legal provisions and business objectives for the framework, the formation of its own funds, shares and bank borrowing for the framework of the financing portfolio; investment in order to guide the dynamics, the formation of a multi-faceted portfolio, and real-time attention to investment potential. The investment aspect is guided by dynamism, forming a multi-faceted investment portfolio and paying attention to the investment potential in real time. In terms of finance, "xx" with advanced management to make the company form a high capital turnover as the characteristics of the operating model, and continue to make the company's business bigger and stronger.

Sixth, the company's business objectives

1. Recent goals

At present, there is no specialized children's barber store in Wuhan, so our recent goal is to fill the gap in the market, the establishment of a professional children's barber store. Strengthen the publicity of children's professional hairdressing, trial operation for a period of time to explore the children's hairdressing market, and strive to stand firm in the market in a relatively short period of time, and quickly set up an image in the minds of consumers.

2. Long-term goals

In the long-term business efforts to better improve the various types of services, and constantly improve their own technology to create a brand effect. Mature market positioning in Wuhan and other cities to establish a chain of children's hairdressing, with our brand completely occupy the market.

Seven, service products

1. Professional children's haircutting services

Various adult barbershops lack of children's haircutting expertise, and children's nature naughty and active, with the general adult haircutting tools to help children haircutting, it is easy to injure the children, there is a greater risk of safety. All of our barbers have undergone rigorous technical training, and the store's barbers are specially made, the blade at the sheath to avoid injuring children, so that not only can effectively alleviate the child's fear of the heart, the heart of the defense, but also allow parents and barbers to rest assured.

2. Characteristic value-added services

Provide a wealth of value-added services, including the design of children's special hairstyles, the production of children's commemorative products, to provide professional door-to-door service, the opening of the children's playground and so on. Children also love beauty, and the pursuit of individuality, and value personal image and taste of the parents are also very concerned about the child's instrument, really need a professional children's barber store to meet this demand. We can cut a variety of children full of

full of childish patterns and innocent and lively hairstyles, so that the personality and childishness in the children's little brain to show.

3. Full of children's characteristics of the decoration and a variety of humane design

Bright colors, cute patterns as the overall decorative style of the barber store, barber chairs, mirrors designed to children like a variety of cartoon shapes; the store is also equipped with a children's playground, providing a variety of playground equipment and toys for children to play; plus children's songs and a variety of educational toys, books, so that children enjoy themselves. The children's playground also provides various play equipment and toys for children to play. In addition, the barber store facilities are also fully in accordance with children's physiological characteristics and set up, everywhere from the actual needs of children. For example, shampoo beds and sinks, toilets, etc. are customized according to the height of the child, the sofa is also round without corners, to avoid injuring the child.

Eight, environmental analysis

1. External environment

According to China's fifth population census released by the statistical report, the Chinese mainland region of 0-12 years old children about 320 million, every year there are close to 30 million newborns born, in addition to the 30 million pregnant mothers in the future belong to the In the world of children, no family will skimp on spending on children. To a medium-sized city, for example, the urban population of 500,000 people, the birth rate of 1.057%, about 5,000 newborns, we serve small customers in the age group of 0-10 years old, that is to say, our target customer base of about 60,000 families, according to the membership card of about 200 yuan to calculate the profits will be generous, professional children's hairdressing is a very promising potential can be tapped into the blank market. In addition, in the store can also operate educational toys and baby souvenirs production, income is considerable. Just as McDonald's and KFC entered the Chinese market, professional children's barber organizations will be quickly popularized in all Chinese cities.

At present, in Beijing, Shanghai, Guangzhou, Shijiazhuang and Henan Jiaozuo, Heilongjiang Jiamusi and other large and medium-sized cities, professional children's barber stores have appeared. According to Wuhan Municipal Women's Federation statistics, there are more than 1.2 million children under the age of 17 in Wuhan, of which more than 200,000 are under the age of 4, and hundreds of thousands of children above the age of 4 to about 10 years old. And children's haircutting cycle is usually two months, so it seems that Wuhan's children's legislative market does contain a huge business opportunity. But in such a big city it is difficult to find a barber store specializing in children's services. According to the survey, walking through the streets of Wuhan, fashionable adult barber stores abound. But in the field, the children's barbershop two or three years ago, began to "sprout". This can not help but let a person ask, why is it difficult to find children's barber stores in Jiangcheng? Children's barber market in the end how big?

2. Internal environment

(1) Advantages

(a) rich children's characteristics of the decoration

Children's barber store away from the general barbershop simple cold design, giving the barbershop room colorful colors. Walls, hanging a variety of cartoon character drawings; ceiling, floating white clouds and balloons; barber chair designed to children's favorite cartoon cars, cartoon motorcycles and other shapes; mirrors into apples, pears, and other fruit shapes; store also has a children's playground, providing a variety of amusement facilities and toys for children to play, coupled with light children's songs, the entire barber shop as if it were a children's playground, the barbershop also has a variety of educational toys, building blocks, and so on, and so on, and so forth. The barber shop also has a variety of educational toys, building blocks and books, so that children can have fun and not know whether they are here to get a haircut or to play. Children's chairs next to the "parents chair", so that parents can be at the side of the whole process to appease the child.

(b) the humanized design of barber props

In the past, given the risk of children's haircuts, many barbers did not dare to ask, resulting in a gap in the market for children's haircuts. For the safety of haircutting, the barbers of children's barber stores are now specially developed and produced, with sheaths wrapped around the outside of the blades, so that it is not easy to scratch children's scalps, and the barbers are strictly sterilized. In this way, not only can effectively alleviate the child's fear, guardedness, but also parents and barbers can rest assured. In addition, the barber store facilities are also fully in accordance with the physical characteristics of children and set up, everywhere from the actual needs of children. For example, shampoo beds and sinks, toilets, etc. are customized according to the height of children, sofa is a round line without corners, to avoid injuring the child.

(c) special value-added services

Children's barbershop value-added services are colorful, including designing hairstyles for children, door-to-door fetal hair services, children's souvenir product production, playground fees and so on. Throughout the surrounding children, in the ordinary barber store to cut out the hairstyle is not uniform, while specialized children's barber store has developed for children to design hairstyle services, you can cut out the stars, the moon and other children full of childish patterns and innocent and lively hairstyles, so that individuality and innocence in the children's head to show. Children's Gallery also aimed at the "emotional" consumer products market, catering to the needs of parents to commemorate the growth of their children, the development of a series of children's souvenir products, including the lanugo pen, crystal foot prints, cloning hand and foot show more than 10 kinds of unique personalized infant and toddler souvenirs. According to Chen Guiqiang, an average of four babies, there is a production of the lanugo pen, these value-added services have become an important supplemental income in addition to barbering, is an indispensable link.

(2) disadvantages

(a) new industry challenges: especially in the country, the development is still in its infancy, technology, equipment, services and so on have to be further improved. The development of a new thing will go through a stage of adaptation and challenge, many parents for this new service industry, such as the quality of service and wait-and-see attitude, so that the development of children's hairdressing industry is facing the inevitable challenges.

(b) children's haircutting safety risk: the slightest accidental injury to children, will not pay off. First of all, children are naturally naughty and active, with the general adult barber tool to help children haircutting, it is easy to hurt the children, there is a greater security risks. In this regard, the barber also feel fear. In Beijing, there was an incident in which a child's ear was cut by a barber in the process of haircutting. Later, the incident ended with the child being mistakenly injured to get a few thousand dollars in compensation, but the incident to the barber store and the injured children and parents have caused a shadow.

(c) Location: Targeting a residential neighborhood with a high concentration of children is a smart choice. Second, in order to attract children, the children's barber shop must work on the decoration. In addition to decorating the barbershop in a child-friendly style, it must be equipped with a children's playground and toys for children to play with. The various costs add up to about $30,000. This makes the renovation of children's barber stores much more expensive than the average barber store.

Nine, the development and analysis of competitive strategies

1. Service differentiation strategy

We specialize in children's barber services, focusing on the safety and comfort of children's barber. At the same time some value-added services, such as the provision of children's toys, souvenirs, etc., and to parents.

2. Personnel differentiation strategy

Hire and train professionals in children's hairdressing. With hairdressing knowledge and skills, affinity for children, a strong sense of responsibility, and the ability to respond quickly to customer requests and difficulties.

Ten, the selection of the target market and market positioning

1. Market segmentation

We are based on the age of consumers, the barber market is divided into two categories: adult barber market and children's barber market. Walking through the streets of Wuhan, fashionable adult barbershops abound. They mainly provide styling services, mainly perming and coloring. The market has entered a mature stage and tends to be saturated. At the same time to "origin" "Coconut Island" based on the chain of barber stores also occupy most of the market share, is the market leader, competition is fierce.

In Wuhan has not seen a specialized children's barbershop, the market is in the blank stage. But no store experience to follow, the investment risk is greater.

2. Target Market and Market Positioning

After market segmentation, we analyze that the barber industry in Wuhan is highly competitive in the adult market, so we can fill the gap in the children's market. Although we only account for a very small share of the overall market, we can understand and satisfy children's barbering professional needs better than any other company, and at the same time we can get high profit and rapid growth by providing high value-added. profitability and rapid growth.

Eleven, SWOT comprehensive analysis

1. Strength advantage:

Repeated consumption: haircutting a long-term service, to be exact, it runs through a person's life. It shows that haircutting is a repeated consumption.

Stable market: because the children's barber store for children from 0 to 10 years old, the address selected, it will be a repeated service. So the income will also be relatively stable.

2. Weaknesses Disadvantages:

Large investment in the early stage: so the implementation of the plan is based on the development of xx children's hairdressing industry market, the initial investment will involve a lot of renovation costs, the cost of renting a storefront, as well as publicity costs. In order to better play a certain market effect, we must carry out careful planning, characteristics of the store, quality service to attract customers.

Site selection is difficult: the success or failure of opening a children's barber store, to a certain extent, depends on the location of the store. Unlike ordinary stores, children's barbershop customers are children and teenagers under the age of 10,

Therefore, it should be targeted at the concentration of children in residential neighborhoods. Otherwise it will be very difficult to realize income. Therefore site selection is an important process.

barber store business plan sample 2000 words (two)

First, the project and company profile

Project each name: xx County Art Cutting Place Beauty Salon

Project address: xx County xx East Road xx New Village xx No.

Type of project: service industry

The main business scope:

Second, the service introduction

The main business scope: hairdressing haircutting beauty beauty services

Part-time: beauty salon product sales

The store engaged in more than 15 years of hairdressing professional hairdressing masters, I have never been in the beauty industry more than 5 years of the beauty industry, professional beauty consultants, the enterprise is fully equipped and the introduction of tide of the beauty industry, the beauty industry, the beauty industry, the beauty industry, the beauty industry, the beauty industry, the beauty industry, the beauty industry, the beauty industry, the beauty industry, the beauty industry and the beauty industry. Facilities are complete, and the introduction of the tide of color, St. Vernon professional brand hair products, with our professional services and quality products, come to the enterprise beautiful will be fixed in your head!

Third, the market analysis

1. Currently, the consumption level of xx with the same level of Guangzhou and Shanghai, and the beauty salon market is more self-evident.

2. Due to the small population of xx, most of the young people go out to work, and the local working people also like to xx consumption.

3. Because this line has been profitable, and the current xx large and medium-sized hairdressers are booming, our business is located in xx this side, there is no large and medium-sized hairdressers.

4. As many people are optimistic about the prospects of this industry, new hairdressers are emerging, and the competition is getting more and more intense.

Fourth, the marketing program

1. Hairdressing, haircutting, beauty services.

2. Beauty salon product sales.

3. Address: xx County xx East Road xx New Village xx

4. Promotion: advertising, acquaintances, guests word of mouth, regularly launch a variety of promotional activities.

Fifth, the business model

1. Haircutting mode

rinse hair → cut hair → rinse hair → blow-dry hair → cashier → send off the guests

2. Dyeing, perming the hair mode: rinse hair → cut hair type → on the stereotypes → heating → rinse hair → blow-dry hair → cashier → send off the guests

1. Hairdressing mode: rinse hair → cut hair type → on the stereotypes → heat → rinse hair → blow-dry hair → send off the guests

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Six, business management program

The development of personnel management system, financial management system, fire management system, health and safety and procurement system, customer lost articles custody system.

VII, the entrepreneurial team

Business personnel division of labor organization: individual business

General Manager and Finance: planning, targeting, supervision, coordination of internal and external relations, cashier, bookkeeping, collection, management of cash

store manager and hairdresser: management of the store people and things, haircutting, hair dyeing and perming business

The company has been in the process of developing a new business model, which has been developed by the company. Strong ability, high technology, serious and careful work, strong sense of responsibility.

Hairdresser: good skills in hair cutting, hair coloring and perming, serious and careful, strong sense of responsibility.

Hairdressing assistant: shampooing, dyeing and perming hair when the assistant is serious, patient, do things sharply, good image

Hairdressing assistant: shampooing, dyeing and perming hair when the assistant is serious, patient, responsible

Hairdressing assistant: shampooing, dyeing and perming hair when the assistant is serious, patient, good service attitude.

VIII, investment efficiency feasibility analysis

Hairdressing hairdressing industry is a one-time investment, high depreciation rate of goods, the need for a high level of technology and good service state of the industry, generally the fourth year shall be carried out a major update of the goods and indoor renovation, refurbishment and upgrading, and therefore should be based on the four-year plan, a full estimation of the market, do a good job of the cost of budgeting and risk control, and strive to the first two years of the first two years. Risk control, and strive to the first two years back to the capital, after two years of profitability and the accumulation of funds needed for the transformation and upgrading of enterprises.

Nine, financing programs and returns

Own funds, independent of enterprise risk and management, and now want to improve, upgrade facilities and renovation, bigger and stronger, the budget needs to be XX million, and urgently hope to get the government's micro-loan support to the current good business conditions predicted that the due date will be able to pay back on time.

X. Enterprise risk and prevention

1. Risks: product quality and safety, health and safety, theft and so on.

2. Preventive measures: improve health and safety precautions, strict quality control of product purchases, the installation of electronic cameras, good door and window anti-theft measures, and warn the staff to remain vigilant at all times.

Eleven, business development statement

xx County is in a high-consumption county, and barber hairdressing and beauty for everyone is a lifelong pursuit of our business now has a certain customer base and management experience, there has been a more stable team, as long as we grasp the opportunity to be serious, passionate, honest to the customer, careful management, improve and upgrade the facilities, and continue to improve and upgrade the facilities. Careful management, perfect upgrade facilities, and constantly improve the level of business management, xx County, Yi Shear Square Beauty Salon will continue to grow and develop.

A, industry overview

has become the fourth largest consumer hotspot following housing, automobile, tourism; industry development rate was an average of more than 30% of the growth trend; the individual business format is dominated by the industry, industry distribution, regional distribution, but the local competition is fierce; the industry practitioner Quality is generally not high, is entering the era of knowledge capital economy; beauty industry and plastic surgery has also begun to align with international standards.

(shortcomings) ① beauty and cosmetics is also a collection of production, sales, service in one of the industry, and then the song industry, the service dominated the single beauty salon there are a lot of problems, due to the lack of branding, management, publicity advantages, practitioners of varying qualities, it is easy to cause infringement of the rights of the consumer

② compared to Europe and the United States Chain stores accounted for 48%, the coverage of China's chain stores only 2% ③ Many beauty and fitness to join the actual effect of a large gap with the publicity effect, a part of the people after trying a beauty and fitness way ineffective, may give up the beauty and weight loss.

Market distribution of the beauty industry There are currently about 1.72 million beauty institutions of various types, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities

Two, the industry characteristics

Internationalization, conglomeration, marketization, maturation, industrialization

Three, Industry development trend

(1) the history of the development of modern beauty beauty the first chemical era

Means: the main peeling, peeling, pulling the skin cream based on the effect: easy redness, swelling, peeling, rebound the second generation: the natural plant era means: fruit and vegetable masks

effect: fruit and vegetable beauty (molecules are large, not easy for the skin to absorb, because of the skin a absorption of fat-soluble ingredients) Such as stone therapy, milk therapy, vinegar therapy, hydrotherapy, ice therapy, fire therapy, etc.

⑵ high-end + chain (greater significance of the market, greater share and higher popularity) the future development of China's better weight loss and body-building institutions, most of them will take the chain mode of operation. Because of the unified management of the chain stores, unified operation, the cost of opening new stores will be reduced, conducive to expanding the market. Bodybuilding chain management is conducive to bodybuilding advertising, because the publicity of the brand is equivalent to all the chain stores publicity, advertising costs are low, the results are large. Chain management is conducive to the establishment of the body of famous brands, people have a higher degree of trust in the chain mode of operation, can improve the beauty of the body of customer loyalty.

Fourth, the industry outlook for high output

Experts expect that in the next five years the beauty solution as a service industry Germany's most competitive industry, leaving investors which factory space will be as high as 500 billion per year high income, Consumer population increase.

Fifth, the project description, products and services

Through our usual life accumulated feelings and experience to see the general cosmetic stores, although the size of the fair, but most of the clerk just recommend customers with their high-end products, and not specific for customer specificity that is, each person's skin texture, highlighting the problem of targeted With cosmetics or skin care products to solve the face, skin care and other issues; and the quality of the shopkeeper is generally not high, in the beauty without deeper knowledge and understanding; modern cosmetics are chemicals, containing certain heavy metals, as opposed to purely natural or traditional Chinese medicine beauty regimen, containing certain heavy metal components, the human body has certain side effects.

Six, the target customer base analysis

With the development of the market, the customer source of the broadening of the consumer population of the beauty body of gender, age and other personal qualities of the indicators will be more and more diversified, a variety of gender, age, occupation, income, cultural level of the people may have different attitudes to beauty body, with different goals and needs. For 20 ~ 25 years of age of this age group of ladies our position lies in the skin to carry out certain maintenance: flower tea, therapeutic food, traditional Chinese medicine masks and other non-chemical methods of better conditioning of the body, so that the lady's skin to retain a good foundation, and with a professional esthetician for the different problems of the customer to put forward the more natural, non-stimulating traditional Chinese medicine toning or skincare products.

Seven, business model and future planning

The core of the beauty industry marketing is the franchise chain, and in this way, to achieve the purpose of integrating the industry and market resources. However, most of the chain-type beauty and cosmetic enterprises are essentially connected but not locked, or locked but not connected, the chain is just a front, and there are not many that are really successful and excellent. Therefore, the traditional franchise chain to a new posture or way to design, and give new connotations, which is the majority of beauty and cosmetics franchise companies need to look at and study the issue. To achieve the "surprise" effect, the mode design should follow the "five high principles": high starting point, high quality, high specifications, high enjoyment, high returns.

Eight, competitive advantage

(1) Chinese medicine beauty in the health care beauty and treatment of disfiguring skin diseases is unique; Chinese medicine beauty focus on the whole, the face and organs, meridians, qi and blood closely linked to the traditional Chinese medicine, internal, external, acupuncture, acupuncture, massage, qigong and therapeutic food and other means of reflecting the view of the movement of the beauty of the essence of the gas, and simple, safe and easy to do. And simple and easy to implement, safe and reliable, the role of a wide range of long-lasting. (2) Chinese medicine has a long history of beauty, practice rich period of essence of modern Chinese medicine and beauty and the world to provide effective natural medicine and natural methods

(3) Chinese medicine beauty is attached to the development of Chinese medicine and with the development of Chinese medicine, so there is a more solid theoretical basis. The Yellow Emperor's Classic of Internal Medicine is the source of the theory of Chinese medicine, which also lays the theoretical foundation for the formation and development of Chinese medicine cosmetology. The development of various basic and clinical disciplines of modern Chinese medicine has laid the foundation for the development of Chinese medicine cosmetology. The aesthetic ideas provided by China's profound culture also equip TCM cosmetology with the foundation of aesthetic theory.

(4) Chinese medicine cosmetology utilizes the idea of diagnosis and treatment, and examines the evidence to find the cause of aesthetic diseases, and examines the cause of the treatment. Even external health care products that favor decoration, such as facial lipids and oral lipids, also reflect the characteristics of evidence-based treatment. For example, if the face is dark and rough, Chinese medicine believes that one of the causes is the external attack of wind, so in some cosmetics that moisturize and whiten the face, they are equipped with wind-eliminating drugs such as antifungal wind and Angelica dahurica, reflecting the characteristics of cause-dialectic treatment. The dialectical treatment, so that the Chinese medicine beauty more targeted, more prominent effect.

Nine, market analysis

Shanghai as China's economically developed first-tier cities, the beauty industry is more mature relative to the development of other cities, with a large number of consumer groups; winter vacation I and a few students grouped together will be on the hands of the number of beauty clubs in Shanghai's beauty of the information on the statistical analysis of the data, analysis of the data is as follows:

Market segmentation: According to the above data analysis can be seen in our business model is scarce in the market, with a large number of blank market, with a large profitability.