On the advantages and disadvantages of newspaper communication

(Empty) Try to describe the advantages and disadvantages of newspaper communication.

Check the answer analysis [answer] (1) A

On the advantages and disadvantages of newspaper communication

(Empty) Try to describe the advantages and disadvantages of newspaper communication.

Check the answer analysis [answer] (1) Advantages:

(1) can fully handle the topic. Because the newspaper has a large layout, it can accommodate a lot of information and the layout can be adjusted freely. Therefore, for some social and public concerns, newspaper reports can be thoroughly analyzed and explained in detail, unlike radio and television, which is not limited by time.

② Strong selectivity. Newspapers have realized readers' right to choose their own reading methods, contents, time and place. As soon as you get the newspaper, you can read it carefully, glance at it in a hurry, or shelve it; You can watch whatever you want anytime, anywhere. Compared with "fleeting" and "outdated" electronic media, this kind of reading initiative is always desirable.

③ Easy to save and retrieve. Newspapers play an indelible role in preserving information. If the same information comes from radio waves, it cannot be saved without recording or video recording equipment. Newspapers don't need any additional conditions. The carrier of information is the permanent carrier of information, and its convenience and ease of preservation are also well known.

4 strong professionalism. Newspapers can promote and provide professional services for different types of readers. Facing the diverse needs of the audience, newspapers are the earliest media with reverse distribution. Specifically, there are many kinds of newspapers, and now the newspapers are divided more and more finely.

⑤ Economy. The production of newspapers is relatively easy and the cost is not high. No matter from the input of people, money and materials, or from the consumption of time, it is a relatively cheap media.

(2) weaknesses:

① poor timeliness. Due to the limitation of typesetting, printing and distribution, the spread speed of newspaper information is not as fast as that of electronic media, and the information people see is often "past tense" Although the newspaper industry is also improving through various efforts, such as establishing its own delivery system and repositioning its content, compared with electronic media, it is still a bit "congenital deficiency".

(2) the limitations of readers. Because it is a written communication, people with little education are excluded from this media. Due to the issue of distribution, it is difficult for people in remote areas to become loyal readers of newspapers.

③ The newspaper has a poor sense of scene and image. Because of the singleness of the receiving channel, even if the reporter has a brilliant pen, it is far less than the few words and intuitive images on TV. Newspapers are rational media, and their sense of image is not as good as that of television, so they belong to perceptual media.