What are the more important aspects of new media?

1. Introduction to the definition?

1, New Media?

The so-called new media (New Media) is a relative to the press, radio, television and other traditional media concepts, including online media, cell phone media, digital television and so on. New media is also a broad concept, the use of digital technology, network technology, through the Internet, broadband LAN, wireless communication network, satellite and other channels, as well as computers, cell phones, digital television sets and other terminals, to provide users with information and entertainment services in the form of communication. Strictly speaking, new media should be called digital new media.?

2, new media operation?

This refers to the operation of utilizing emerging media platforms such as WeChat, Weibo, and PostBar for brand promotion and product marketing. By planning brand-related high-quality, highly communicative content and online activities, it pushes messages widely or precisely to customers to increase participation and visibility, thus making full use of the fan economy and achieving the corresponding brand promotion purposes.

3. New Media Marketing?

It refers to the mode of marketing utilizing new media platforms. In the era of web2.0 brings great innovation, marketing thinking also brings great changes, experiential, communication, differentiation, creativity, relevance, the Internet has entered the new media communication 2.0 era. And the emergence of online magazines, blogs, microblogs, microblogging, microblogging and other such emerging media.?

II. Job Description?

1, new media operation?

Responsible for the platform user's pull new, retention, and promote the living.

①, pull new: bitter operators are most concerned about the platform every day, the data changes in the situation, the first thing to do when you open the computer at work, is to check the yesterday's growth and the article open rate, the data is good, a day in a good mood, the data is poor, a day of bitter face.

②, retention: by setting up a customized response, set up a menu bar, background hook fans, and fan interaction, only one purpose, so that fans do not go away, to play with the editor.

③, promote live: through Valentine's Day, Christmas, New Year's Day, Spring Festival ... Various festivals various activities, Valentine's Day than the lover is still busy, over Mother's Day than the mother is still busy, over Women's Day than the women are still busy, only Ching Ming Festival, you can take a break, the program suffocated to death, just to wake up the fans for the first time to pay attention to the enthusiasm.

2, new media marketing?

Through the operation of the platform for the online marketing of the product, the general marketing methods are: microblogging marketing, microblogging marketing, event marketing, word of mouth marketing, starvation marketing, etc., a large number of...?

The relationship?

Difference: New media operation focuses more on the planning and promotion of some new media platforms such as WeChat, WeChat public platform, Weibo, while new media marketing focuses more on the use of new media tools to complete the sale of products and after-sales.?

Contact: In essence, the new media operation is a soft penetration of corporate culture business strategy in the form of the realization of the new media platform, usually through the dissemination of content so that users agree with their certain concepts, ideas and thoughts, so as to achieve the purpose of corporate branding, product sales and so on. Therefore, the new media operation is part of the new media marketing, new media marketing is to new media operation communication to realize the sales purpose.?

Examples?

Operation: your company has a WeChat publicized, you need to operate, you according to the positioning of this public number for a certain frequency of pushing valuable content, and according to a variety of reading data (reading, retweeting and sharing number, etc.) changes in the situation, to adjust the direction of the content pushed from time to time through the holding of activities to enhance the interaction of the fans and stickiness, the main purpose is to make the platform more active The main purpose is to make the platform more active and sticky.

Marketing: If your public number has fewer fans and even fewer reads and retweets, you will look for some media platforms or big V to place ads, and find corresponding platforms to promote the categories of your products, and make more precise ads, so that the main purpose is to bring more traffic to the platform, which is called marketing.

Analysis summary ?

In fact, the new media operation and marketing is not divided into very obvious, and now there are very few positions explicitly put the new media operation and marketing completely separate, but for most of the newcomers just into the operation of the newcomers, the recruitment advertisement said the new media operation is mostly essentially WeChat operation, or microblogging operation.