Brand Story

An extraordinary origin and a hundred-year legend

Huzhou, the ancient city of a thousand years, is characterized by a simple and simple folklore that respects etiquette, and ZhenYuTong represents a carrier of etiquette with a profound humanistic flavor. Due to its unique traditional craftsmanship, together with the diversity and innovation, "Zhenyuan Tong" has created "three treasures of tea and food", such as Rose Crisp Candy, Peach Slices with Pepper Salt and Cowhide Candy, etc., which have become the best gifts for Chinese New Year festivals, visiting elders and friends and relatives, and also the most popular food for people to enjoy in leisure. It is also the most popular food for people to enjoy, especially enjoying high popularity in East China.

According to history, in 1856, during the Tongzhi period of the late Qing Dynasty, a man named Shen Zhenyuan opened a small store specializing in tea and food in the town of Linghu, Huzhou, and named it "Shen Zhenyuan Tea and Food Workshop" at that time. As Shen Zhenyuan smart and capable, just a few years time to make their own tea shop famous all over Huzhou, its production of rose sugar, salt and pepper peach slices and cowhide sugar selection of materials, fine workmanship, known as the tea food in the "three treasures". After about 1870, "Zhenyuan Tong" founder Fang Youshi worshiped Shen Zhenyuan as a teacher to learn the art, because of his diligence, y favored by his master shopkeeper Shen Zhenyuan. After Shen Zhenyuan went to Shanghai to engage in the money-changing business, he handed over the tea store to Fang Youshi to run. In order to expand his business, Fang moved the store to the shore of Camel Bridge in Huzhou. In order to express gratitude to his mentor and seek market recognition for the influence of his mentor's business name, Fang renamed the store "Zhen Yuan Tong". At that time, Fang used the name of this business, quite a lot of thought, the meaning of which is twofold: one is to borrow the name of the teacher, to show that never forget the grace of the predecessor's support, and the second is to be determined to inherit the teacher's business, and to make a difference. The word "with" implies a lineage of teachers and disciples and the meaning of "identity".

Inspired to govern, Jin Zhong Zhen Yuan

Fang You Shi, who had gone through the trials and tribulations of the entrepreneurial stage, was well aware that in order to develop the enterprise, it was necessary to expand the scope and scale of business, therefore, he admitted the tea food technician Zhu Qing Yuan to join in the operation of the business in 1889, and drew on the strengths of all the people, and joined forces to create the tea food confectionery with the characteristics of "Zhen Yuan Tong", and gradually formed a tea food confectionery with market competitiveness, which had a good reputation and a high quality. Gradually, the company developed branded products with market competitiveness and "Zhen Yuan Tong" characteristics, such as Rose Crisp Candy, Peach Slices with Salt and Pepper, Cowhide Candy, Thin Crisp Cake, Inch Gold Candy, and Su-style Moon Cake, which improved the competitiveness of the products. Fang Youshi, who knows a lot about business, has made great efforts in the three aspects of product refinement, specialization and excellence. Employing pastry chefs from different places to create various kinds of flavorful food, especially a group of Jiangsu chefs led by Zhu Qingyuan, who drew on the culinary strengths of various places to adjust the formula of the original "Three Treasures" and create a set of their own unique process, thus making the "Zhenyuan Tong" a unique brand of mooncakes. "Zhen Yuan Tong" tea and food products in Hangzhou, Jiaxing and Lake market dominated and became famous. In 1927, Rose Crisp Candy was honored to participate in the West Lake Fair, the exhibition of "Zhen Yuan Tong" Rose Crisp Candy won the unanimous praise and praise of the peers attending the meeting, and Hong Kong's "DAYUN Newspaper" once wrote an article on this as a special feature, which aroused the great interest of overseas compatriots. Into the 1930s, quite a modern entrepreneurial style of Fang Youshi's son Fang Yulin, son of his father's business declared the registration of the "Admiralty brand" trademark. The meaning of one of their product quality like a golden bell, the louder the sound; two is the "Golden Bell" trademark after the opening of the tea and food "three treasures" have recognized. Through the unremitting efforts of two generations of father and son, the social influence of "Zhenyuan Tong" has been expanding, and the products are changing and improving day by day.

The difficult transition and the new development

In 1956, the public-private partnership, with "Zhen Yuan Tong" as the main business, absorbed 14 small owners in Huzhou City, with a joint venture of more than 40,000 yuan, and established "Huzhou Zhen Yuan Tong Food Store", which was mainly engaged in the production of "Zhen Yuan Tong Food Store", with the original "Zhen Yuan Tong" as the main business. Based on the original "Zhen Yuantong", it mainly produced various kinds of tea and food products, as well as a small number of handmade candies and candied fruit products, and was later changed to "Huzhou Zhen Yuantong Foodstuff Factory". In 1963, with the support of the state, as one of the three designated cookie production enterprises in the province, it set up a mechanized cookie production workshop, and in that year, it also incorporated the corresponding machinery and equipment and personnel of the former confectionery workshop of Xinhu Company, and in the following years, it also built a new workshop for cold products, as well as boilers, liquefied glucose and other auxiliary production workshops to form the four major production workshops of tea, cookies, confectionery, and cold products, as well as the supporting auxiliary workshops. The enterprise had begun to take shape, and the structure and proportion of products also changed significantly, with the proportion of tea and cakes shrinking year by year. By the mid-80s, only the "Three Treasures of Tea and Food", namely, Rose Crisp Candy, Peach Pieces with Salt and Pepper and Cowhide Candy, were retained for production. During that time, the performance of Zhenyuan Tong was praised by the higher party and government many times. The enterprise has also received various honors with high specifications, such as: "National Advanced Grassroots Party Organization", "Advanced Enterprise", "Civilized Enterprise", "Municipal Red Flag Enterprise", "Municipal Red Flag Enterprise", "Municipal Red Flag Enterprise" and "Municipal Red Flag Enterprise". Municipal Red Flag Enterprise (one of the ten enterprises)" and so on. For this reason, "Zhenyuan Tong" has attracted a lot of cultural celebrities, the famous calligrapher Fei Xin'e wrote the name of the factory; Hu Ping, the former Minister of the Ministry of Commerce, wrote down the words "Century-old store, and then show the strength of the 8 big words; Zhang Wanshu, the domestic director of Xinhua News Agency, wrote down "Jin Zhong sound vibration far away", "three precious reputation in all directions" and so on.

Centennial brand modern enterprise

In January 2001, Huzhou Zhenyuan Tong Foods Co., Ltd. was established, which greatly activated the internal vitality of Zhenyuan Tong. 2003, the company acquired 50 acres of land in Huzhou Development Zone, and after more than two years of construction of the plant, the second half of '05 successfully completed the relocation of the new plant, and from the birth of the new enterprise, the Zhenyuan Tong navigator was born in the spirit of the spirit of the courage and the courage of the spirit of the payroll, on the basis of extensive market research, and the spirit of the market research, and the spirit of the market research. On the basis of extensive market research, we firstly positioned our attention on product development, constantly broadened our thinking, and started to launch new products from improving and increasing the traditional product varieties and developing the original non-produced products to enrich the product varieties and form the impact of market sales. Hetao cake, especially the southern date and peach cake is the traditional advantageous products of "Zhenyuan Tong", according to the actual demand of modern consumers who not only pay attention to the taste, packaging, but also pay more attention to the nutrition, the enterprise has developed new varieties of Guiyuan Hetao cake, Lotus seed paste and Hetao cake, Lily Hetao cake, etc., and continuously enriched the varieties of Hetao cake for the pursuit of "Eat Healthy" and "Eat Well". "In order to pursue healthier and more fashionable food, the company, according to the traditional custom of entering the beginning of the year in Jiangsu, Zhejiang and Shanghai, combines the modern convenient and healthy consumption concept with the characteristic production process, and organically integrates the precious Colla Corii Asini, supplemented with Fujian's Guiyuan, Anhui's pure black sesame and Chinese wolfberry and other ingredients, which are carefully processed into a unique cake. At the same time, supplemented with Fujian Guiyuan, Anhui pure black hemp and wolfberry and other ingredients, carefully processed into a unique Colla Corii Asini and peach cake. Since the listing, has been loved by consumers, nearly four years, "Zhenyuan Tong" production, sales rose sharply every year, is steadily out of the doldrums, embarking on a benign development path.

In the years of rapid development, "Zhenyuan Tong" also y felt that the enterprise to achieve leapfrog development there are still many constraints, especially product development is difficult to bring the aging of the product, the market is difficult to open up the sales volume on the failure, not enough talent to support the development of the enterprise brought about by the lack of vitality and other issues, become a "long-established". "Old" development urgently need to crack the difficulty.

Zhenyuan Tong Food Co., Ltd. in the production of traditional three treasures has been adhering to the traditional processing technology, such as sugar crumbs adhere to the stone mortar to play hemp, although the process is cumbersome, the yield is not high, high staff wages, traditional handicrafts are not lost in the focus of the "three treasures," the fist product at the same time, adhere to the times, and continue to explore and innovate, developed a low sugar, low sugar, low sugar, low sugar, low sugar, low sugar. Innovation, research and development of low-sugar, light, nutritious walnut cake series, rice steamed bread and other foods, a wide range, loved by consumers. Old enterprises can maintain the splendor so far, China's history of ancient food culture was inherited intact by the combination of traditional craftsmanship and modern tastes to, which is related to the heir to pay attention to the old, to maintain and inherit the traditional unique production process, Zhenyuan with the successive Hangzhou, Shanghai and other places in the exhibition will lead to consumer praise for the product.

Previously, when visiting friends and relatives, they used to carry "Zhen Yuantong's" "three treasures of tea and food" with them. Especially during New Year's Eve, when visiting elders and friends, if we used tea and snacks as gifts, we would always give first priority to Zhen Yuantong's "Three Treasures of Tea and Food". Nowadays, "Zhen Yuan Tong" is trying to make the people of Huzhou in the new era have such a feeling again.