Traditional Culture Encyclopedia - Traditional customs - The largest distributor of Wuliangye
The largest distributor of Wuliangye
At present, Yin Ji Group is the general agent of Wuliangye's 68-degree and 45-degree high-grade wines, and it is one of the cores of Wuliangye's sales system. In February 2009, the Group obtained the general agent qualification of Wuliangye Maotai-flavor liquor.
Yi Hui No.1, a silver-based product, chooses liquor dealers with warehousing, logistics and service teams in every city as city partners. The city partner is responsible for the development, maintenance, promotion and warehousing logistics of the local market, providing 8-hour delivery service for B-end members, building a good channel environment and providing all-round promotion support.
It will also lay out a B2C-oriented Pinhui Supermarket, a B2B-oriented Pinhui Wine Stack and an O2O platform to become a one-stop wine service platform. It is worth mentioning that Yin Ji Group, as a leading high-end liquor operator in China and even in the world, holds the resources of more than ten kinds of liquor, such as Wuliangye, Guojiao 1573 and Yongfu Maotai-flavor liquor, which has certain channel advantages.
Development of Yin Ji Group:
Yin Ji Group is a leading high-end liquor operator in China and even the world. After more than ten years' efforts, we have established a perfect distribution network and high-quality channel management at home and abroad (including supermarkets, hotel restaurants, tobacco and alcohol specialty stores, group buying and entertainment places).
And successfully distributed a number of high-quality liquor products, including Wuliangye liquor series, a traditional high-grade liquor in China, which sold well in different markets. According to the China Brand Value Report released by Beijing Famous Brand Assets Appraisal Co., Ltd. in 2009, Wuliangye's brand value has been ranked first in the catering industry in China for 15 years.
Reference to the above content: Baidu Encyclopedia-Yin Jiqun
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