What is the future development prospects of the liquor industry

In recent years, as China's residents continue to improve the level of consumption and health awareness, the liquor industry ushered in rapid development. 2023 China's liquor market size will exceed 380 billion. Even if the current liquor into the adjustment period, the overall positive trend of liquor has not changed, soy sauce type liquor will become a big single product after the strong flavor.

The scale of the liquor market is expanding, data show that in 2016-2020, China's liquor production grew from 8.2 million kiloliters to 8.07 million kiloliters, with a compound growth rate of 3.45%; 2017-2020, China's average annual compound growth rate of white wine production was 2.76%; 2020 by the impact of the new Crown Pneumonia epidemic, China's white wine production declined significantly to 6.488 million kiloliters. From the point of view of market scale, the market scale of China's liquor industry in 2022 exceeded 360 billion yuan, and is expected to exceed 380 billion yuan in 2023. It is expected that the market size of China's liquor industry will exceed 430 billion yuan by 2025.

According to Zhongyan Puhua Research Institute's "2023-2028 China's liquor industry market depth research and marketing model development trend report": the liquor industry will continue to transform and upgrade. China's liquor consumption upgrading will be further deepened, and quality and healthy consumption will become the new trend. In the future, the liquor industry will continue to promote the supply-side reform with high quality as the core, and continue to optimize and innovate from the channels and products to continuously meet the needs of consumers for a better life.

Inheriting a thousand years of "noble" culture, the cultural essence of your wine lies in the word "noble", which has been enriching the cultural connotation of your brand over the centuries. Nowadays, the brand positioning of Guizhou Wine has been upgraded to create the road of Guizhou high-end soy sauce wine. Guizhou Guizhou wine, soy sauce aroma fragrance but not colorful, low but not light, mellow and elegant, not thick and not fierce, mellow and full-bodied, long aftertaste, empty cup lasting fragrance.