Traditional Culture Encyclopedia - Traditional customs - What is the design inspiration of the "Yihe Box" mooncake gift box launched by the Summer Palace?

What is the design inspiration of the "Yihe Box" mooncake gift box launched by the Summer Palace?

1, Jardine Matheson's box of mooncake gift boxes takes the landscape and cultural elements of the Summer Palace as creative materials, and the design of the outer box is inspired by the screen of birds in Yueshou Hall of the Summer Palace. With the phoenix pattern in the picture as the element, it symbolizes the vision of a happy life of auspiciousness, well-being and family reunion.

2. The design of the inner box is based on the six scenic spots of the Summer Palace: Foxiang Pavilion, Renshou Hall, Dehe Garden, Tingjing Hall, Qingyanfang and Seventeen-hole Bridge. Swallow, oriole, long-tailed green magpie, phoenix, ringed bird and magpie are selected to match them, showing flying wings, singing of swallows, laughing of magpies and dancing of pigeons.

Extended data:

1, the pattern of the "Yihe Box" mooncake gift box originated from the screen of Cantonese embroidered birds facing the phoenix in Leshou Hall of the Summer Palace.

2. "A Hundred Birds Toward the Phoenix" is a traditional cultural story, telling an ordinary phoenix. When other birds only know how to have fun, they silently pick up the wasted fruits they throw away. Later, he shared the fruit in a disaster and saved everyone. He was loved by birds and was elected as the king of birds.

Dazzling bird clothes-woven from the most beautiful feathers presented by each bird-are the glory of Phoenix, and also the spiritual pursuit of forbearance and persistence for the sake of great ambition.