How to improve the conversion rate of e-commerce websites

Some methods to improve the conversion rate of e-commerce websites for reference:

1. Change the product picture with white background into the picture for daily use.

Customers are getting smarter and smarter. They no longer just browse e-commerce retail stores, but also want to get a good experience. If a brand really wants to succeed in e-commerce, it must be able to attract customers and provide them with a first-class shopping experience, from the first time they enter the website to the end of the final payment.

One of the ways to attract consumers to experience the website is to replace the original white product pictures with daily use pictures (unless the platform has special provisions). Pictures of daily use of products can help consumers intuitively see how products are used. It helps consumers to associate themselves with products and encourage purchases.

2. Video with product pictures attached.

Facts have proved that the use of video can help e-commerce retailers improve the conversion rate, and video can stimulate consumers' desire to buy, which is much better than simply putting pictures.

If you think that video recording for each product is expensive, you can try several core products first, and then gradually improve them. In the end, you will find that the money is well spent.

3. Change the color of the Add to Shopping Cart button.

Many e-commerce retailers set the "Add Shopping Cart" option button as the theme color of the website, which is wrong and not conducive to conversion rate optimization. If you happen to belong to the above retailers, change as soon as possible! The "Add Shopping Cart" button is the most important function button in all e-commerce websites, so make it stand out. Unbounce has previously said that in the future, the "Join Shopping Cart" button will present a big orange button. In addition, don't be afraid to practice, the improvement of conversion rate is the most important. So make sure that the "Add Shopping Cart" button is not mixed with other function keys on the website, and the prominent color will prompt consumers to buy.

4. Write a good product copy

If someone tells you that product copywriting is just for SEO, forget everything they said. Good product copy can promote sales, but you should write it correctly and wonderfully. If you browse the products and find that many product copybooks have mistakes in spelling and grammar, and the potential customer is unfamiliar with the brand, how will he feel when he sees this copybook?

Take the time to make a good copy and never underestimate the value of a good copy. Although it costs a lot to make a copy, it's just like making a product video. In the end, you will find that the money is well spent.

Step 5 provide postage service

Have you noticed that your competitors have stopped charging postage recently? There is a reason for this, because for consumers, freight may be one of the reasons why consumers give up buying. In view of this, many retailers provide mail service. But remember that freight can be spread into the price, but on the whole, free freight is still profitable. And you can try several groups of prices, or provide postage service, and finally see which price is the best.

You can find a weekend to try it yourself without promotion, and see how the conversion rate will be next weekend after the freight is exempted. If you see an increase in the conversion rate, it means that this action is still rewarding.

Finally, even if the overall conversion rate is improved a little, it will have a great impact on the income and profit of a whole month or a whole year. As an entrepreneur or e-commerce website manager, if you don't actively make better changes, then you may lose a lot of income.