When Zhang Xiaolong, the founder of WeChat, took off his mask,

A new vision of grassroots influence: Tiankatu: Fanbu

Zhang Xiaolong, the founder of WeChat, is a god-like existence in mainland scientific and technological circles.

It is no exaggeration to say that his position in the mainland internet circle is similar to that of Jobs in the American science and technology circle before his death. So influential, Zhang Xiaolong chose to keep a low profile. He almost refused all requests for media interviews and hid in Guangzhou TIT Creative Park to concentrate on creating his WeChat.

Even, he didn't want to attend the high-level meeting of Tencent headquarters. According to Chinese mainland's Caijing magazine, a person close to Zhang Xiaolong revealed that Zhang Xiaolong, senior vice president of Tencent, goes to Shenzhen to attend regular meetings every week. He always refuses to go on the pretext that he can't get up. Ma Hua Teng, Chairman and CEO of Tencent, said: "Let my secretary wake you up in the future." Later, Zhang Xiaolong said, "The road is too blocked. I'm afraid I can't catch up." . So Ma Hua Teng sent a car to pick up Zhang Xiaolong every week until he couldn't find any excuse.

People who are so low-key and introverted and unwilling to communicate with the outside world have created the most successful instant messaging tool in the Chinese world-WeChat. Why? Zhang Xiaolong himself explained, "After so many years, I am still making communication tools, which makes me believe in a kind of fate. Every child who is not good at communication has a strong inner strength to help others communicate. " .

However, the more you don't communicate with the outside world, the more mysterious Zhang Xiaolong becomes, and the more interested the outside world is in him.

Zhang Xiaolong has his own way to cope with the pressure of external communication. When WeChat first became popular, many people inside Tencent hoped that he could share his product experience, so in July of 20 12, Zhang Xiaolong gave a performance art speech in Tencent: 8 hours and 20 minutes, 178 PPT. He finished his product concept at one time and declared that he would never do it again. Don't look for me again. It is said that he was "exhausted" eight hours after his speech, but according to his friends and vegetable head, he was actually in high spirits. After the speech, he went to have a snack. A man ate two beef balls and three plates of beef, and all his friends went bankrupt.

Zhang Xiaolong's next public appearance was at the beginning of 20 16, four years later. He gave a 48-minute speech at the opening ceremony of WeChat open class and put forward his latest product thinking: good products should be used by users. This is different from the traditional product thinking. Most product managers are thinking about how to retain users day and night and for as long as possible. The video and discussion about Zhang Xiaolong's speech instantly exploded the WeChat circle of friends of mainland Internet users.

Public appearances are rare, but Zhang Xiaolong is still "well dressed". Both mainland Internet circles and media circles are more interested in "undressing" Zhang Xiaolong. However, Zhang Xiaolong, who is introverted and surprisingly low-key and silent, doesn't seem to give the outside world any chance to enter his inner world.

Therefore, when Zhihu netizen Deng Ke broke Zhang Xiaolong's 2359 status on the itter-like niche product "Fanbu" on the evening of October 28th, 65438, the whole science and technology circle was boiling. Some media described this feeling as "knocking down the thick wall in front of Zhang Xiaolong at once". The most inscrutable product manager finally showed his paranoia, chatting, writing poems and lyrical, and swearing. In this dinner party that Zhang Xiaolong regarded as "undressing", the real side of Zhang Xiaolong is still fascinating.

The following is taken from @gzallen:

Zhang Xiaolong talks about himself.

Gezaren is a robot. 20 10- 12- 15 16:27

I said what I should say when I entered the restaurant, what I should say when I entered Weibo, what I should say when I went back to the office. I dare not say that I have an idea. Ideas are generated in the environment. 20 10- 12-27 15: 1 1

When IQ is high, EQ is low. Emotional intelligence is high and IQ is low. When they are the same height, so am I. 20 10- 12-29 0 1:20

Be a better person 2011-0/-2117: 50

After so many years, I am still making communication tools, which makes me believe in a fate. Every child who is not good at communication has a strong power to help others communicate. 20 1 1-0 1-23 0 1:54

When I get old, I want to have the voice of leonard cohen. 20 1 1-02-04 00:3 1

Why can I get up so early? 20 1 1-02- 18 10:30

What I like is not products, but war. 20 1 1-05- 13 15:27

It is difficult for people to succeed. What is more difficult than success is to know that their success is accidental. 20 1 1-05- 13 15:28

Think differently! I often use this sentence to remind myself that I don't have master Joe's talent and I must not be possessed by think different. 20 1 1-08-25 23:27

Interview the product manager, and after passing all the skills, ask, do you like rock and roll? Answer no, forget it. 20 1 1-09- 14 14:5 1

I am not a neat freak in my life, but I am very picky about my products, which is probably the legendary schizophrenia. 20 1 1-09- 19 2 1:50

The dragon looked like a cow when he saw that Hecaitou broke the news about Tencent. I want to see it sometime. 20 1 1- 10- 19 13: 12

Rock, scissors and cloth are my killer weapons. Mark.2011-11-04 03: 04

How hard it is to hide. 20 12-04-0 1 18:43

A little joke written by Zhang Xiaolong.

This hatred sometimes ends, and flowers bloom and fall forever. Pure spelling. 20 10- 12- 19 0 1:04

How many things, ancient and modern, all pay a joke. Nowadays, many flowers are in the wind and rain. 20 10- 12-22 02:32

Today last year, in front of this door, if she turned to smile, there would be a hundred spells. Photo tips. 20 10- 12-27 16:0 1

Spring flowers and autumn moon sometimes, Cordyceps sinensis is endless. 20 1 1-0 1- 17 19:46

What you strongly object to must be yourself. Allen Rinpoche. 20 10- 1 1-28 02:02

The distance is that you send a Weibo, and this Weibo will pass through Beishangguang and the 998 1 router, and it will be unpacked and merged in the middle, processed by 200 CPU, and then displayed on my computer. And you're sitting a few meters away from me. 20 10- 12-22 15:54

The ancients loved the moon, but today people love the sun. The ancients used the moon to express their feelings, but today people express their feelings every day. 20 10- 12-23 18:24

What a strong heart it takes to see through beauty. 20 10- 12-26 18:59

The moon represents my heart. What should I do if I am pregnant unexpectedly? Don't pick wild flowers by the roadside. What should I do if I am pregnant unexpectedly? What are you afraid of? What should I do if I am pregnant unexpectedly? Birds in the tree are in pairs. What should I do if I am pregnant unexpectedly? 20 1 1-02- 13 0 1:25

Faster, higher and farther. It's not the Olympics, it's the grasshopper. 20 1 1-02- 15 23:33

Affectionate people see things lightly, while troubled people see things much. 20 1 1-02-25 0 1:55

Meng is the primary productive force. 20 1 1- 10- 15 06:29

Zhang Xiaolong talks about products.

You users are happy, but it's hard to be an Internet user. We will analyze your dark psychology all day to make you happier, but we can't explain it clearly. 20 10- 1 1-27 23: 18

How many functions does a product need to add to become a junk product? 20 10- 1 1-27 23:24

If everything the product does is to satisfy users' vanity, excitement, escape, lust, etc. Then the public also has the psychology of being abused. Why not make a product to abuse them? 20 10- 12-06 00:47

When the internet is not popular, products must rely on many functions to win, and products are self-contained. After the popularity of the Internet, a new product form was born: the product is simple, but it is conducive to self-replication in the network, and the product is connection-oriented. 20 10- 12- 15 16:03

Whether a good network product will succeed or not is inevitably unpredictable. A successful product happens to be a "coincidence" success. But this happens to be not the luck of the creator, but that this product can just survive and multiply in online life. Just as we can't know why a child grows so fast, we can't know why an online product is successful. Even those who do this should thank God. 20 10- 12- 15 16:06

A product that is predicted to be successful must be a failed product. Successful products are unpredictable. At least, it is unpredictable. Machine foresight is still possible. 20 10- 12- 15 16: 1 1

The drift bottle made me realize the greatness of the group: its behavior pattern is beyond our expectation and we can't fully understand it ourselves. If you have to analyze, have a heart-to-heart, and expect a response (making friends) is still the first. 20 10- 12- 16 0 1:56

What makes people feel unfulfilled is that we play a simple game casually, such as throwing stones and seeing who throws it far, everyone will participate. If it is supplemented by the rankings of provinces and cities, it will be hot. 20 10- 12-23 14:35

Internet products should be user-driven, not product managers. The role of the product manager is just to find a place to work a little. In this regard, rice has set an example. After so long, they just added the word "beta", and nothing else has changed. This makes me very moved. 20 10- 12-25 18: 14

Circulation is replacing the content itself, and the content becomes smaller and more convenient to spread. Mp3 replaces records, Weibo replaces books, and SMS replaces letters. I suspect that one day, without minutes of content, everyone will exchange hormones directly through the internet. 20 10- 12-27 13:26

Leaders who talk about KPI all day long are unqualified, vulgar, thoughtless, painful and speechless. 20 10- 12-27 15:27

Agreed. All departments are requested to act accordingly. In Zhuan @ HeCaitou company, those who speak desperately at the meeting attended by the boss, and those who reply desperately to the email copied to the boss, directly firing them will not affect any performance at all, and the happiness of the team will increase. 20 10- 12-3 1 17: 19

You asked us how we were different from our competitors, and I said we didn't have their bloated and tacky parts. 20 1 1-0 1-02 15:20

If there is such a website, it claims that the data is placed on the moon, the server is placed on the satellite, powered by solar energy, and it will run forever. 100 is no problem. Therefore, any record you write will be kept forever. I wonder if many people will use it. 20 1 1-0 1-04 19:3 1

Every time I see the words "xx operation completed successfully" and "message sent successfully" written on our product, I feel embarrassed. I have said it many times, but it still appears. Today, I ordered that the word "success" should no longer appear in the product. I like neat writing, but I'm still fascinated. "Message sent successfully" makes people feel as if there are still messages that have not been sent successfully. 20 1 1-0 1- 17 15:28

Judging from many kik imitators, there are basically no product managers in China who consider products from the user's psychology. In addition to imitation, their innovation is also psychosexuality. 20 1 1-0 1- 17 17:42

There are Qian Qian knots in my heart, and each knot is a product. There are thousands of relationships, and each relationship is a product. The future world should be an era when everyone can make a product and have ten users. 20 1 1-0 1- 18 12:4 1

At the moment when the two trains passed by, he and she both took out their mobile phones and waved. Finally, they exchanged micro-X numbers. That's how the advertisement was shot. 20 1 1-02- 17 00:52

Internet products, how do friends come? It must be pulled by the user himself. The import of any group of friends has little effect. 20 1 1-05- 18 03: 12

The ultimate goal of the Internet is to screw the science of relationships. 20 1 1-06- 16 19:44

Agreed. Beware of product managers who blog well, because the more time you spend blogging, the less time you spend on products. I thought there was an exception, but now there seems to be no exception. 20 1 1-08-08 22:06

To make a product is to have a love affair with users, otherwise it is a business transaction. How loving the product people are. 20 1 1-08-26 18:32

Most so-called innovations only complicate the problem. 20 1 1- 1 1-07 03:48

Man is the reactor of the environment. Weibo is like an environment, but it will not take the initiative to * * * people, so it is a pseudo-environment. What I saw in Weibo was inhuman. Wandering around in the environment before deciding what to do is not a reaction. But when something happens to people in the environment, people's actions are called reactions. So after Weibo, it will be a push. 20 12-03-05 02:44

Weibo makes people stupid. That's what my friends who had dinner together said today. In fact, Weibo itself would not be so bad. 20 10- 12- 14 16:30

Others are hell, so Weibo is the plural of hell. 20 10- 12- 15 16:27

Weibo is a torrent, seemingly magnificent, full of sand. 20 10- 12- 16 13:2 1

Weibo is a place to put on clothes, and Fanbu is a place to take off clothes. 20 1 1-0 1-06 12:44

Kaifu actually wrote a book "Weibo changed everything". I admire him for writing such a thick book about Weibo. 20 1 1-0 1- 1 1 19:33

Weibo and rice are montages, but Weibo's scenes are too flashy and ostentatious, and rice is more documentary. 20 1 1-0 1- 15 02:0 1

When eating, you can see a lot of true emotions leaking out, unlike Weibo who always watches others show off in pain. 20 1 1-03-06 17: 16

Sina missed the best opportunity to do things like WeChat. 20 1 1-05-2 1 14:4 1

Suddenly, I understand that the bad experience of listening to a person hitting a box in Weibo really wants to raise the listening threshold of users, so that users will gradually be afraid to listen to it in the future, so as to keep the timeline fresh. 20 1 1-07- 18 18:28

In addition, every time I see people in Zhihu discussing why a person is pushing the ball in the boot screen, I am very happy. 20 1 1-09-20 18:08

Man is the reactor of the environment. Weibo is like an environment, but it will not take the initiative to * * * people, so it is a pseudo-environment. What I saw in Weibo was inhuman. Wandering around in the environment before deciding what to do is not a reaction. But when something happens to people in the environment, people's actions are called reactions. So after Weibo, it will be a push. 20 12-03-05 02:44

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