How to transmit information effectively in business communication

? The biggest difference between human beings and other animals lies in language, which enables us to communicate with each other and form a group with efficient operation and clear division of labor, which has gradually evolved from primitive society to the creation of modern civilization today. However, while language brings convenience to communication, it also brings some complexity. Interrupted or inaccurate information transmission often makes us feel at a loss, misunderstood or unclear (business communication-failing to achieve the expected purpose). To make people accept your information again, you must have high-level communication skills. I think any communication skill is to convey information effectively. The delivery of effective information is not only to deliver information, but also to make the audience willing to accept the information you deliver.

The first way to convey information effectively: language content

? This is more easily associated with emotional intelligence. We usually feel that people with high emotional intelligence feel particularly comfortable with everything they say, and they will be embarrassed to refuse whether seeking help or business negotiations. Emotional intelligence is a skill of language content expression, but it is not the whole of language content. Without sufficient analysis and organization in the early stage, no matter how high the emotional intelligence is, there is no content to enrich it. First of all, we should be very clear about the content of the information we want to convey, and we should not simply copy it. If we don't understand it, there will be no vivid language to express it. Better expression is a skill, but first of all, you should fully understand what you want to say through study and practice, which is the basis for effectively conveying information.

An effective way to convey information: body language

? Body language is sometimes considered to convey information more effectively than direct language, and observing faces and colors is considered as a prelude to effective communication. The degree to which the expressions and physical changes in the communication process are in line with what we want to express. A positive word will be turned into a negative word by a look; In business negotiation, some body language can definitely make negotiators feel your attitude and determination to the content of the negotiation. If you convey it, the result may be different. Driven by interests, the negotiations with Zou will not get the results you want after all. It can be gentle language but firm eyes, some deliberately raise your voice to see your eyes drifting, and finally convey the message that you can retreat again.

The third way to effectively convey information: environmental display

? Environmental presentation is to show where you can often appear, deepen your impression and brainwash. The most common is advertising, which appears repeatedly in your living environment and will be believed over time. We can also use this method in communication with customers. For example, we constantly emphasize the key words you want to say in a conversation and repeat your key words in future communication. Slowly, you may find that the customer's cognition will change subtly. Of course, environmental presentation also includes, for example, the difference between telephone and face-to-face communication, and our presentation of content in places where customers often appear, such as WeChat circle of friends.

Mode 4 of Effective Information Transfer: Establishing Rules

? I think this is the most difficult and effective way to communicate. Both parties must have sufficient cognitive basis, such as prenuptial agreement, sales contract, etc. And maintain execution from the beginning. It must overcome our personality characteristics and not compromise before the rules. Its biggest advantage is inflexibility, which can also be said to be its biggest "shortcoming". There is no human operation at all, otherwise this kind of organization cannot be carried out. The establishment of military ability and discipline is the combat ability of the troops, and the rules of the game are the guarantee for the effective organization and development of various competitions.

? To be simple, I remember when I first entered the workplace, a boss in charge of marketing said that the way to do a good job in marketing is to rely on one word "enlightenment". I think this statement is not practical, but it is also very practical. It is not practical because there is no visualization, and it is really impossible to visualize. Business communication has certain rules, but the same method may not be effective under slightly different circumstances. Different customers have different personalities and different market environments. What we have to do is how to "realize" a set of schemes that can effectively transmit information to each other on the premise of mastering the amount of knowledge.