What is the difference between new media network marketing and traditional network marketing?

Although both of these two online marketing methods transmit information to potential customers through online platforms, there are essential differences in specific information transmission methods and ways. Nowadays, the popular new media platform mainly adopts the information dissemination mode recommended by the system. What does this mean? That is, what users often see is recommended by the platform system. What users see is what the system recommends. In this process, the user is actually in a state of passively accepting information. For example, if you brush Tik Tok, what kind of videos are generally recommended by Tik Tok platform, and the videos you brush one by one are recommended by the system, not searched by yourself. Obviously, in this process, everyone is in a state of passive acceptance, rather than actively looking for it according to their own needs. You may not have read these contents at first, but the system recommended them, so you read them one by one. The traditional network platform with the help of search engines is obviously not such a mode, but mainly adopts the information transmission mode that users actively search, that is, when users need any information, they will search on the search engine, and then they will find the information that matches the information they originally planned to see, rather than other irrelevant information.

In this process, users are actively searching for information, and the information they finally see comes from their own search, not the recommendation of the network platform. For example, when you visit a website, you must first have a plan to visit this website, and then search this website according to its name. It is precisely because of the essential difference between these two online marketing methods that even though new media is booming now, the traditional online platform still has the value and necessity of existence.