Ctrip formulated offline store development plan to test the franchise model, offline travel agencies will be how to reshuffle?

Chinese enterprises in recent years began to gradually carry out the transformation of the business model, some offline enterprises began to try to online development, while some online network enterprises, began to layout the offline business development, which is the network economy and the entity economy of a great fusion, I think the future of this fusion of the economic model will become a dominant economic model in China, the fusion of economic models is my own The fusion economic model is my own, maybe not very precise, but it is really the trend.

I see that Ctrip is now starting to formulate its own offline store development plan, and is ready to start testing the waters in Beijing, Ctrip is China's larger travel site, this time their initiative is a very wise thing, because now the online business has begun to gradually saturated, if you continue to adhere to a unilateral mode of operation, then the Ctrip travel is a bit unable to keep up with the trend, now Ctrip is starting to operate offline, it is a good thing that the company is not a big business. Ctrip started offline business is a smart choice.

Ctrip to develop offline door is not the choice of the prevailing mode of development, their plans to test the waters of the franchise mode, so the mode in fact for Ctrip itself does not have a successful bottom, because after all, this so-called alliance way, first of all, the operational aspects are not very stable, because of joining the form of a lot of problems in China, the reason for this is that the management mode of the disagreement, ultimately leading to the Investment failure.

The mode of joining also has the advantage of reducing its own risk and can achieve a cost-saving results. Ctrip travel this time to join is to use their own word of mouth, through the franchise model to achieve offline success. But this curve mode I think the probability of success is very low, the most Chinese Ctrip will lose a lot of Ctrip's move offline travel agencies will appear some changes, that is, some small travel agencies will gradually disappear! Some small and medium-sized travel programs will be shuffled very thoroughly.

Ctrip.com is involved in the development of offline stores, the mode of joining will make some small travel agencies into its banner, of course, there are also some small travel agencies will look for other large travel companies to cooperate, in this case, the decentralization of small travel agencies will gradually disappear, and ultimately united to some of the large travel companies around, which will make small and medium-sized travel agencies in the change of the game in the gradual elimination of the after Ctrip.com to join the offline, the small and medium-sized Travel agencies will disappear in the shuffle, of course, in this case, there are great benefits to the integration of tourism resources.