What are the theories about brand remodeling?

Theories about brand remodeling include:

1. Brand revival theory: This theory emphasizes that brand revival needs to redefine the core value of the brand and realize brand revival by changing brand image and strategy.

2. Brand transformation theory: This theory holds that brand transformation needs to reposition the brand, develop new products and services according to the changes of market and consumer demand, and realize brand transformation through comprehensive marketing activities.

3. Brand remolding model: This model puts forward five steps of brand remolding, namely brand analysis, brand positioning, brand strategy, brand image and brand management, and realizes brand remolding through these steps.

Brand is a Chinese character, pinyin is pǐn pái, which refers to consumers' cognition of a certain product and product series. The essence of a brand is the product of the brand owner.