Traditional Culture Encyclopedia - Traditional customs - What is marketing planning?

What is marketing planning?

Marketing planning refers to the process of formulating a series of marketing strategies and plans to achieve marketing goals.

This includes a series of decisions and preparations such as market research, target customer determination, brand positioning, marketing positioning, product pricing, promotion and communication, and continuous optimization and adjustment of planning through implementation and monitoring to improve sales performance and market share.

Marketing planning is a very important link in enterprise marketing activities, which has a far-reaching impact on the development and marketing effect of enterprises.