Traditional Culture Encyclopedia - Traditional customs - What is marketing planning?
What is marketing planning?
Marketing planning refers to the process of formulating a series of marketing strategies and plans to achieve marketing goals.
This includes a series of decisions and preparations such as market research, target customer determination, brand positioning, marketing positioning, product pricing, promotion and communication, and continuous optimization and adjustment of planning through implementation and monitoring to improve sales performance and market share.
Marketing planning is a very important link in enterprise marketing activities, which has a far-reaching impact on the development and marketing effect of enterprises.
- Previous article:Which direction is Xiaoyi in Shanxi? Brief introduction of xiaoyi city.
- Next article:Why is Jiangxi's gdp terrible?
- Related articles
- How to eat litchi?
- Is circumcision good or not and why?
- Where do you put the denitrogenation square bricks in the fish tank?
- What are the characteristics and customs of London, England?
- The making process of traditional handmade moon cakes
- What is the standard format of window7 7 7 computer desktop? How to use your own design as the standard for creating new folders?
- Tradition and change go hand in hand is who's line
- Definition of Integrated Marketing Communication
- What are the skills to get rid of the monotony of the workplace?
- Beijing traditional handmade hotpot equipment