How can clinics do well in the operation of what are the methods?

Publicity and promotion has always been the clinic medical center owners are concerned about the big event. Today we speak from several stages of general publicity and promotion for your reference.

Pre-phase

For example, during the renovation period, offline decoration curtains, decoration carpet. Online decoration process, opening activities to promote soft text.

Conditions can take the lead in contacting the community to carry out clinic activities, through free blood pressure clinic, etc. to pass the trial business information, interested in receiving or purchasing experience cards.

Trial period

Generally recommended 7-10 days of trial operation, during the trial period, the main standardization of the workflow, optimization and enhancement of turnover speech, and most importantly, the accumulation of seed customers.

Common offline advertising methods, such as the doorway of the easy-open treasure, play recordings (trial version), hanging banners. Around the distribution of flyers, experience coupons, and began to promote membership cards. Here you need to pay attention to the design of the membership card, to meet the store positioning.

For the better location, you can conduct activities such as free blood pressure measurement or product display at the entrance. On the line, you can use the common use of the circle of friends collection of praise activities, collection of praise to send therapy experience a few times.

Opening period

Opening period, the main figure is a festive atmosphere and activity policy. The atmosphere can take the lion dance to attract popularity, activity policy, such as can do into the store gift, free expert registration, characteristics of Chinese medicine experience and so on.

Mainly from the attraction to retain customers to work. During the period can also be interactive lottery, the first batch of seed customers referral incentives and so on.

Of course, we say that the work should be done on a daily basis. Usually the main regular community activities, good service to every patient in the store, and appropriate referral incentives.

There are conditions to do online, to regularly update the content, more forwarding circle of friends to improve the visibility of the clinic.