Traditional Culture Encyclopedia - Traditional customs - What does internet sales do

What does internet sales do

Network marketing can play a role in eight aspects: network branding, Web site promotion, information dissemination, sales promotion, sales channels, customer service, customer relations, online research. These eight roles are the eight functions of network marketing, network marketing strategy development and the implementation of a variety of network marketing tools to play these functions for the purpose.

So for the newbie on how to get started in network marketing, there are the following points:

One, quickly build a station

Many college students studied 4 years of computers, will not be able to do the site, and the actual rapid construction of the station is very simple, 0 basis of the people can learn in an hour, the main 5 points:

1, rent space domain name

This is in the country's Wannet, new network, western digital and host temple, Taobao and other platforms can buy space and domain names, but generally in the Wannet, new network and other large platforms to buy more security, suitable for doing large-scale formal platform website, if the operation of the CPA and other projects, directly on Taobao to meet the needs of the station to buy.

2, download the website program

Website program is now on the network basically a lot of time for free, for example, build a blog can use wordPres program, build a forum can use discuz program, etc., for different types of websites have the corresponding website program, what we have to do is to download these programs.

3, upload the site program

Since it is a station, of course, the uploading of the site program, in the uploading of the site program can be done through the ftp software to complete the action, just upload the site program to the space can be.

4, install the site program

Website program uploaded, in order to be able to make the site program in the site to show the effect, you need to install the site program, install the site program with our usual installation software is almost the same, install it can be used normally.

5, add columns of content

The entire site framework is complete, the next just add some menu bar can be, so it seems more complete, more beautiful. Will be simple these strokes, do not know how to program can also quickly make a beautiful site, whether it is a corporate site, or portal, or blog, forum, shopping mall, download, and so on, because the vast majority of types of websites, there are free programs on the Internet. How can I learn good network marketing it, this basic five points is necessary to know in this qun6 1 1 ? ④ ? eight ? seven ? seven ? Nine here every day with partners to study the latest courses, as long as you have class love to learn the heart can learn it. The most suitable for novice beginners to learn it!

Two, SEO optimization

Search engine has always been the most important traffic entrance, so SEO optimization is every network marketing practitioners must have the skills.

How to learn website SEO optimization?

If you go to the bookstore and buy a 500-page tutorial, I guarantee you won't be able to learn it, because too many people who write books like to confuse readers with theories.

Practical SEO skills are very simple and direct, a few words can point through, you can put a few words hard to adhere to the implementation, regardless of Baidu or google, ranking is small. The key is that a few words?

1, original content

According to the rules of the Baidu algorithm, Baidu for the original content more like, Baidu spiders will often come to grab the latest content, so the original content is to enhance their ranking of the important key points.

2, keyword layout

In order to be able to make their own site more easily searched by users through the keyword search, so in the keyword layout to do a reasonable optimization, not only to make the user more easily searched, but also not to be Baidu think is cheating and other suspects.

3, backlinks

Backlinks include links to external websites and internal links to their own websites. For SEO, backlinks are a very important factor in obtaining good search engine rankings, so the good or bad backlinks have a direct impact on the overall website SEO and website traffic from search engines.

Three, soft copy writing

Soft copy marketing promotion has never been one of the most cost-effective means of promotion on the Internet, and it is used by large companies including Google and Apple.

How can you do it well?

1, seductive title design

Whether an article can be read by more people, the title accounted for 70% of the credit, an eye-catching title more to gain the user's favor, so that their own content is more likely to be read by users.

2, in line with the logical structure of marketing psychology

This is almost the human aspect of things, in fact, network marketing is doing human nature marketing, no matter how awesome the business, or marketing cases, are for human nature in doing marketing.

3, personality and emotional writing, do not seek good writing, but seek to write cool.

Writing soft text is not like we read when writing essays or papers so elaborate, soft text is more inclined to write their own personalities, so that like you this personality of the user with you to produce **** Ming, so that you have an interest in you become a very strong viscosity of your loyal readers.

4, released channels and skills

Write a soft text can affect how many people, in addition to the good quality of soft text content, release channels and skills is also an important part of the same soft text released in different channels to produce marketing results are not the same. As we are on the network of those online projects, the same online project in the hands of different people, the revenue generated is not the same.

Four, SEM advertising

1, keyword selection and match set:

No match set, the wrong money flowing like a clattering flower. Don't get carried away with the theory of long-tail keywords.

2, advertising creative planning and setup:

Click rate is a parameter that directly affects the quality score, whether or not to attract people to click on the key to see or advertising creativity, how to design ads, I have a few tricks in the tutorials through the king of the online school.

At the same time, for different types of keywords to set up different advertising creative, and to match to the corresponding web page. Never point them all stupidly to your home page.

3, ads cast area and time settings:

According to the situation of their own target customers, precise setting of the placement area, set the time of placement, can save a lot of money.

4, data analysis is very important

Be sure to install the traffic statistics analysis, more importantly, set the keyword conversion rate detection, to determine the final turnover of different keywords conversion, filter out those words that do not deal. Increase efforts to put the words with high returns.

Five, microblogging marketing

1, catch fans

Now like logical thinking, two mixers, Li called the beast and other public number is so awesome, is because they catch a lot of fans, in this era of the fan economy, who has a lot of fans who have more right to speak.

2, get trust

In the network between people is the most difficult to solve the trust, after all, the network is a virtual world, and there is no actual contact, as the saying goes, the online millennium is not as good as offline to see a side.

3, continue to sell

Continuously provide users with products, so that users rely on your products, so that they keep consuming the bill, but this step needs to be built on the premise that product quality is guaranteed and the degree of trust is high in order to do so.

More work on these three words, carefully thought out, more testing, half by tools, half by skills, the most important thing is still their own charisma, play well, play well to make money.

On how to how to zero basis to start learning network marketing, as long as you can do the above five points, your ability in network marketing can be ranked in this level. For network marketing learners from the above five aspects of learning, for their ability in network marketing will be easier to cut into the industry, only with a solid basic skills, the back of the practice of Jedi martial arts will be more easy, can play a half-hearted effect.